In Moscow, Brasil 247's executive editor proposes a new anti-hegemonic digital and media ecosystem

247 - The executive editor of Brazil 247, Leonardo Sobreira, participated last week in XVII Assembly of the Russian World, held in Moscow, the capital of Russia. During the event's panels, which brought together media leaders from around the world Global SouthSpecial focus was given to the role of communication not only in disseminating Russia's historical achievements, but also in strategies for... to break through the algorithmic blockade imposed by major Western communication platforms and social networks. alternative voices.

In the panel dedicated to the media, Sobreira argued that countries in the Global South should join forces to create a new common digital ecosystem.where their stories — reflecting the positive aspects of each nation — can be shared. free from external interference.

“We must work together more and more. Our media outlets can create joint journalistic initiatives, shared digital platforms, and collaborative productions that highlight our perspectives.” These are stories the world needs to hear — stories of development, resilience, and innovation — narratives that rarely appear in mainstream Western media. Cooperation also means strengthening our media networks. Reporter exchanges, joint editorial teams, multilingual distribution strategies, and conferences like this one are practical steps in that direction. We already cooperate in the areas of finance, trade, and diplomacy— "Why not in communication, the field that defines how the world perceives us?" he stated.

In this sense, the Managing Director of the Nigerian News Agency, Ali Mohammed Ali, defended what he called "horizontal cooperation" among the media outlets of the BRICS countries. He criticized the low penetration of stories about the African continent in Western media outlets and highlighted the role of Nigerian society in historical causes, such as the fight against apartheid in South Africa. 

"Imbalance perpetuates dependency. This is particularly true in the case of the African continent, causing a..." epistemic injustice which we must combat,” he reflected, while advocating for the creation of new media platforms focused on disseminating positive stories about countries in the Global South, such as BRICS TV.

During his speech, Citlalmina Piña, editor-in-chief of Channel 6 TV, from Mexico, highlighted that the vehicle is one of the few Mexican media outlets that objectively cover the situation in Russia.

“We give voice to Russia and China as countries that can support a multipolar world — something necessary for our peoples to pursue their own path to development. We explain this to our viewers and readers in Mexico, helping them understand the complex national and international scenario we face,” he stated.

O final document Approved by participants, it highlighted the commitment to "Investing in digital infrastructure to overcome technological divides, with a focus on developing countries"The text also argues "The creation and support of alternative media networks to provide objective information and combat the prevalence of biased opinions.", And "Using new media to strengthen national ties, especially in crisis situations".

The event had the support of Russkiy Mir Foundation and the BRICS TV, who expressed willingness in to offer resources about the Russian language and history, and more broadly, through its platforms. multilingual.