56% of industries in the regulated market want to migrate to the free energy market.
10,5 companies operate in this market, and there is potential for another 45. Research by the CNI (National Confederation of Industry) shows that 78% of industries use electricity as their main source of energy.
Da National Confederation of Industry - Groundbreaking research by National Confederation of Industry (CNI) The data shows that 56% of industries in the regulated market – the traditional market where energy is purchased directly from utility companies – are interested in migrating to the free market starting in 2024. Currently, around 10,5 industrial companies operate under this model, where consumers negotiate directly and freely with energy generating or trading companies.
According to Special Survey Industry and EnergyOf the large companies, 59% obtain their supply from the free market, with 52% coming exclusively from this market. Among medium-sized industries, 57% are in the regulated market and 25% only in the free market; while among small companies, 70% obtain energy from the regulated market and only 6% are entirely in the free market.
According to estimates by the CNI (National Confederation of Industry), industries that migrate to the free market could achieve savings of, on average, 15% to 20% on their electricity bills. Decree No. 50/2022 of the Ministry of Mines and Energy (MME) establishes that companies with high-voltage tariff classifications may migrate to the free market starting January 1, 2024.
“Now is the time for these companies to prepare for migration. 2023 will be a year to study the market, plan and calculate the feasibility of entering the free market. The estimate is that 45 thousand industries are able to migrate from 2024 onwards”, says Roberto Wagner Pereira, Energy specialist at CNI.
Check out the full audio recording of Roberto Wagner Pereira, energy specialist at CNI.
Survey figures reveal that, among large companies, 59% stated that there is a possibility of migrating to the free market. Among medium-sized industries, this same percentage was 61%, and among small companies, 48% indicated the possibility of migrating.
Electrical energy is the source used by 78% of industries.
The research also shows that electricity is the main source of energy for 78% of Brazilian industries, a percentage that does not differ much from the previous survey, carried out in 2016, whose index was 79%. The other forms of energy currently consumed by industry are: diesel oil (4%), natural gas (4%), firewood (3%) and sugarcane bagasse (2%).

In the last 12 months, the average percentage increase in electricity costs in the total production cost of industries was around 13%. For 75% of companies, this increase had a relevant impact on their costs, being medium or high for 40% of these companies.
Rise in the price of oil and diesel.
One of the complaints raised by the business owners interviewed was the increase in the price of a barrel of oil on the international market, first due to the return of economic activities with the easing of the pandemic and, subsequently, due to the developments of the war in Ukraine. The impact of the increase in the price of diesel was identified as "high" by 41% of the companies surveyed.
Energy Efficiency
According to the CNI survey, industries have been paying attention to measures aimed at energy efficiency. The majority (52%) invested in more efficient machines. Among large companies, this percentage is higher – 63%. For medium and small companies, the percentages were 48% and 33%, respectively.
Diversifying energy sources is part of the plan for one-fifth of industries. This measure reduces energy insecurity in industrial plants and makes it possible to combine different energy sources in pursuit of greater cost or production efficiency.
Participants in Special Survey Industry and Energy 2.016 companies were included, comprising 794 small, 724 medium, and 498 large companies. The survey was conducted in October 2022.
Free Market vs. Captive Market -
The differences and advantages for energy:
Free Market or Free Contracting Environment (ACL)
The free electricity market has several advantages, including:
- Free choice of electricity supplier;
- More competitive prices than the regulated market, with discounts reaching up to 20%;
- Flexibility in negotiation, regarding deadlines, volumes, and contracted sources;
- Greater cost predictability, as adjustments to contracts can vary less than tariffs in the regulated market.
The free electricity market is a business environment in which generating, trading, and consuming companies can freely contract and negotiate the supply of electricity.
Captive Market or Regulated Procurement Environment (ACR)
The Regulated Contracting Environment is a trading method that allows distributors to purchase electricity at auctions for a price set by the National Electric Energy Agency (ANEEL).ANEEL).
Distributors resell the purchased energy to consumers in their area of operation. Tariffs are regulated and consist of the costs of purchasing, transmitting, and distributing the energy, as well as taxes. It is important to note that tariff values are adjusted annually and cannot be negotiated.
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