Those who seek, find.

Natalia Emerich_Brasilia 247 – Walking through the shops at Conic is like immersing yourself in other cultures without necessarily belonging to them. Each shop window displays a different style. Just walk for an hour and you'll discover rockers, hippies, skaters, traditionalists, jokers, and irreverent types. At Conic, consumers can find specific items and buy exactly what they want. The place, viewed with prejudice by many, is actually syncretic and brings together different tribes. Three years ago, Humberto Maciel (pictured), 18 years old, started skateboarding. A regular at the South Banking Sector – a meeting point for those who practice the sport – the student received a recommendation to buy his personalized items at Fun House, in Conic. What started as mere consumption, however, has become routine. Although the store offers clothing, accessories, and stylish skateboarding gear, Humberto goes there mostly to chat. "In the end, everyone becomes friends, and at the end of the day we get together and go skateboarding," he says. Style is also not lacking for Evandro Esfolano (pictured), 40 years old. When he first entered Kingdom Comics in 1996, the musician was looking for comic book items. They have everything there. Comic books, miniature dolls, books, caps, and clothes make up the store's window display, which is, at the very least, amusing. Kingdom is the only comic shop in Brasília and has become a reference point in Brazil. According to Esfolano, who is always traveling, everyone who works with comics knows the store in the capital. With cheaper prices and a wide variety of products, the artist can't resist shopping. "I come without knowing what I want, but I never leave empty-handed," he confesses. It's hard to resist temptation while walking through Conic. And Ismael de Souza, 27 years old, knows this. Despite his age, the doorman doesn't spend time looking for fashionable clothes, but for vinyl records. According to him, new technologies have caused people to lose the habit of listening to music: "In the old days, you'd put on a record and listen to it until it was finished; nowadays, the song barely starts and you're already skipping to the chorus." A resident of Samambaia and passionate about classic music, whenever Ismael goes to Plano Piloto he stops by the Cultural Kiosk to hunt for new and old records. You can't think about music without thinking about rock 'n' roll. The style, rooted in the city's culture, is also present in the Conic shop windows. Just pop into Ktraca to find all the rhythms – punk, heavy, thrash, pop – all in one place. The store sells everything from backpacks and studded belts to children's clothing. To enjoy the products, you just need to like rock music. Student Jeniffer Carlany, 16, for example, insists on displaying her favorite bands on her clothes, even if it means going without food at school. "I buy it with the money I save for lunch, because my parents don't really like me going out dressed like this," she complains. The cultural diversity of Conic also draws attention for its social aspect. At Negro Blue, for example, consumers can find items related to Black culture. They are influential figures, such as prominent figures in music and activists. The shopping experience often turns into a history lesson, shared between customers and sellers. At Exodus Reggae Feeling, products and music go hand in hand with social projects. And so each store displays its own unique features. In common, they all sell to specific audiences, but they contribute to the convergence of distinct cultures in the same place.