Mané Garrincha breaks all Brazilian Championship records.
With an audience of 291,9 people and revenue of R$ 20,5 million in ticket sales across the 15 rounds of the Brazilian football championship, the Brasília stadium has, by far, the best attendance and revenue figures in the competition; a success in every sense; the stadium's management values the future concession process to the private sector; politically, Governor Agnelo Queiroz celebrates.
Brasilia, August 21, 2013 – Record attendance and revenue. After 145 matches distributed across 15 rounds of the 2013 Brazilian Championship, the Mané Garrincha National Stadium in Brasilia leads the competition's ranking, considering ticket sales and the number of spectators. In the seven matches held at the new multi-purpose arena in Brasilia, revenue reached R$ 20.561.695,00, the highest of all stadiums, and the attendance was 291.923. Also a record among Brazilian arenas.
To give you an idea of how the Mané Garrincha stadium has stood out in the Brazilian Championship, its revenue accounts for 27% of the total championship income of R$ 77.095.494,00. And that's not all. The revenue is 38 times higher than the national average for the Brazilian Championship. Considering attendance, the Brasília stadium recorded an average three times higher than the national average: 41.703 compared to 14.764.
The data is part of the Financial Reports published on the website of the Brazilian Football Confederation (CBF). This is a statement that clubs are required to publish after each match with information on revenue, attendance, and all expenses incurred in each game.
According to the Extraordinary Secretary for the World Cup, Cláudio Monteiro, the milestone reached by the Mané Garrincha stadium demonstrates its potential for the economic and social development of the federal capital, as a generator of income and jobs. Furthermore, Monteiro highlights that the arena is an entertainment option for Brasília families, who now have a new meeting point on weekends.
According to Cláudio Monteiro, Mané Garrincha's leadership in the Brazilian Championship is a result of the fans' presence, which has become the biggest attraction of the Brasília arena. "The more fans come, the more interest clubs will have in playing here," Monteiro points out. He also highlights the show of civility that the Brasília fans have given, which has contributed to making Brasília the capital of football, obtaining much better results than the country's traditional stadiums.
According to data from the Extraordinary Secretariat for the World Cup (Secopa), each match held in the Federal District generates around R$ 12 million for the local economy, creating at least two thousand direct and indirect jobs.
SOCIAL RETURN - Games at the Mané Garrincha stadium are already generating returns for the Federal District Government. Revenue from the games for the local treasury has already reached R$ 1.773.658,05. This amount refers to the stadium usage fee, defined by Decree 34.561/2013, varying between 13% and 15% of gross revenue, depending on the number of matches the football club schedules at the arena.
However, for the GDF (Government of the Federal District), the greatest return on investment is social, the generation of jobs and the legacy that the capital will gain with the stadium. Because the arena has elevated Brasília to the international circuit of major sporting and cultural events.
The numbers, Cláudio Monteiro points out, "debunk the theory that the stadium is a white elephant and show how important it has already become for the social and economic life of the city."