Dilma initiates "digital face-to-face" campaigning via WhatsApp.
The Workers' Party candidate took the lead over the other presidential candidates and launched a profile on the instant messaging app for cell phones. The use of this tool is part of a strategy to compensate for the candidate's absence from street rallies at the start of the campaign. Increasingly, social networks like Twitter and Facebook are demonstrating their powerful influence.
Brasilia 247 - President Dilma Rousseff's campaign has opened another front in the digital trenches of the electoral race. The Workers' Party candidate took the lead among the presidential contenders and launched an account on WhatsApp, an instant messaging application for exchanging images, audio, and videos via mobile phone. The use of this tool is part of a strategy to compensate for the candidate's absence from street rallies at the start of the campaign.
"Imagine you're debating a political topic with your friends and a subject comes up where you need a strong argument to support it. You grab your cell phone, open the WhatsApp application and, in a short time, you have in your hands the information that will make the debate favorable to you through reliable and trustworthy sources," says the Muda Mais page, from Dilma's campaign.
To interact with Dilma's campaign team, the user needs to send a message with their name to the cell phone number (61) 9688-6503. By registering, the person starts receiving exclusive content and can receive messages from other users who are part of the network, forming a discussion group.
Despite having the most airtime for political advertising on radio and TV, the candidate seeking re-election has been using social media, such as Twitter and Facebook, to establish direct contact with voters. After all, some segments of the population, such as young people, opinion leaders, and others, spend more time on the internet than watching television or listening to the radio. The internet is the means of communication that consumes most of Brazilians' time, concluded a survey released in March by the Secretariat of Social Communication of the Presidency of the Republic (Secom-PR), according to which our internet users spend an average of 3 hours and 41 minutes of their day browsing the web.
According to the 2014 Brazilian Media Survey – Media Consumption Habits of the Brazilian Population, 26% of people access the internet every day. This percentage decreases as the number of days of access per week decreases, reaching a minimum of 4% of Brazilians who say they access the internet at least once a week. Young people are the majority of those connected and a very important audience in the electoral scenario. The data indicates that 78% of those aged 16 to 25 access the internet at least once a week.
With Brazil Agency