Cash reserves in Bitcoin: Fintech Méliuz plans to allocate 10%

Brazilian fintech Méliuz surprised the market by announcing it will allocate up to 10% of its cash reserves to Bitcoin, pursuing a treasury strategy focused on long-term returns. The plan was approved by the company's board of directors, which has already completed the purchase of 45,72 BTC, equivalent to approximately US$4,1 million, paying an average price of US$90.926 per Bitcoin.

This reinforces a trend of asset diversification among national and international companies, driven by increased interest in cryptocurrencies and the evolution of projects involving them. cryptocurrency launchesThese new projects offer innovative solutions that attract investment from both individuals and well-known companies.

Méliuz, for example, is known for offering cashback services and financial solutions to more than 30 million users throughout Brazil, working in partnership with various institutions and retailers. The company has become a benchmark in the sector by providing direct benefits to consumers and is now betting on the world's largest cryptocurrency as an alternative to strengthen its cash flow.

In information released in an official statement, the fintech company states that the investment in BTC will be gradual, potentially reaching 10% of its reserves, a decision aimed at achieving solid returns over the long term. This initiative aligns with a current trend where large companies across various sectors are seeking new ways to protect their assets against inflationary fluctuations and expand their revenue streams.

According to data released by the Brazilian Federal Revenue Service, the number of Brazilians who declared ownership of cryptocurrencies surpassed 1,3 million individuals and legal entities in August 2022, demonstrating the impressive growth of this market in the country.

However, Méliuz's decision to acquire BTC goes beyond a simple interest in immediate profits. The fintech company is considering adopting Bitcoin as its main strategic asset in its investment policy, as well as seeking ways to generate additional Bitcoin for shareholders, according to its own press release.

The company believes that by keeping part of its cash in crypto, it can benefit from potential future appreciation. And the market for Digital currencies in Brazil continue to grow.In 2022, the Central Bank launched the Digital Real pilot program, demonstrating openness to monetary digitization and the debate on crypto assets.

This government action reinforces the legitimacy of cryptocurrencies as viable components of an investment strategy and provides greater security for companies seeking to embrace this trend. In addition, the emergence of fintechs focused on cryptography, digital wallets, and blockchain investments stimulates competition and improves the services offered to Brazilian users.

Experts point out that Brazil is among the ten countries that use cryptocurrencies the most. whether in terms of transaction volume or in terms of the number of investors. This prominence was fueled by the expansion of fintechs and a greater awareness of the potential of blockchain technologies.

The crypto ecosystem itself has matured, with the creation of products and solutions aimed at institutional audiences, such as professional custody, smart contract audits, and compliance mechanisms tailored to local legislation.