Did you know that sugar-free coffee is surpassing the consumption of coffee with sugar by Brazilians?

Despite the memes, it seems that Brazilians are rapidly consuming more and more coffee without sugar. as well as other healthier trends: such as consuming higher quality grains and sweeteners.

A recent research conducted by the University of Coffee Through the Opinion Box institute, it confirmed the trends indicated by the Brazilian Coffee Industry Association (ABIC) in 2021, which already showed a total of 34% of coffee consumption without sugar.

Follow along if you want to see more details.

Interesting facts about coffee consumption by Brazilians today:

• Less than 10% of Brazilians adults does not drink coffee;
• O Consumption of coffee without sugar begins to be the majority;
• Crystal sugar and stevia These are the most commonly used;
• Over 90% want to reduce or eliminate sugar. from your coffee;
• 20% of consumers already regularly drink specialty coffee (the best category);
• E 68% do not consider themselves addicted to coffee..

Graphs showing the results of the February 2025 Survey.

01 – How much coffee do you usually drink per day?

02 – When do Brazilians drink coffee?

03 – Do you usually drink your coffee with or without sugar?

Perhaps the most interesting statistic from the survey, The consumption of coffee without sugar is already beginning to surpass the traditional consumption of coffee with sugar..

In fact, the two responses are tied, within the margin of error, which is surprising given the speed at which Brazilian behavior has changed in this regard.

04 – How do you usually sweeten it?

Another highlight was the sweetener stevia, considered a higher quality sweetener that is being used more than any other sweetener or sugar.

This is yet another indication of consumers seeking healthier ways to consume coffee.

05 – Do you want to reduce or even eliminate sugar from your coffee?

Another striking finding was that the vast majority of those who consume coffee with sugar intend to reduce or eliminate it entirely from their drink.

06 – In what ways do you consume coffee?

The classic filtered coffee remains the most common way to enjoy coffee on a daily basis. However, the use of coffee makers and consumption in coffee shops have also become prominent.

In particular, the espresso coffee makers, which are already used daily by 24,6% of coffee consumers.

07 – What are your roasting preferences?

As expected, the preference for medium roast is the most pronounced, and it is also the most common roast among quality coffees.

08 – What types of coffee do you usually drink?

The graph shows the consumption of coffee from the lowest quality (extra-strong) to the highest quality (specialty), with the latter gaining increasing market share.

This might help to spread the consumption of coffee without sugar.

09 - Do you think coffee brings more benefits or harm to your health?

Another interesting question asked by the survey was whether the respondent considers that coffee brings them more benefits or harm; the majority answered that it brings more benefits.

10 - Do you consider yourself addicted to coffee?

And finally, a provocative question asking respondents if they consider themselves addicted to coffee. To this, 68% answered "no" and 31% answered "yes".

And you, do you consider yourself addicted to coffee?

Research Sample

It is also worth disclosing the proportion of respondents for the survey: by region, age group, and social class.

ApparentlyBrazilian consumers are following a trend of trying higher quality coffees and reducing sugar consumption with their drinks. This follows a trend already noted in ABIC's 2021 research.