Tyr Energia projects a 64% increase and expands in the Northeast.

247 - Tyr Energia estimates expanding its operational book — the sum of contracted megawatts and units served — by 64% by August 2026, driven by contracts signed up to September and a growth plan focused on retail energy for small and medium-sized consumers. The company, with a strong presence in Rio de Janeiro, is preparing a new round of investments to accelerate customer acquisition, prioritizing the Northeast region.

The information was published by Broadcast on October 8, 2025, in a report by Gabriela da Cunha. Explaining the strategy, the CEO of Tyr Energia, Eduardo Miranda, stated: “This progress is the result of specialization on the retail side. We think about technological solutions in a different way than distributors and wholesalers.”

Operating in the free market, the company presents itself as an energy tech firm and has Mercurio Partners as an investor. Its focus is on consumers who spend more than R$ 8 per month on electricity—such as condominiums, hospitals, gyms, restaurants, and schools—currently serving 530 clients across 37 cities in 20 states.

The expansion into the Northeast began 12 months ago and has already generated traction, especially in Bahia, Pernambuco, and Ceará. According to Miranda, "the results were more significant in Bahia, Pernambuco, and Ceará." He adds that competition in retail has a strong local component and that "the Northeastern consumer is quite technical in their search for the best alternative," which will lead the company to "intensify its operations in these states, mainly through marketing actions."

Among the differentiating factors offered, Tyr highlights smart meters for real-time consumption monitoring and a single bill for low-voltage customers. The conversion of new contracts remains focused on the business-to-business (B2B) model, but the company is positioning itself for a much larger potential market with the full opening of the free market foreseen in Provisional Measure 1.300/2025, which could allow 83 million consumers to choose their supplier by the end of 2027.

Miranda considers that democratizing access brings challenges. He acknowledges that recent bankruptcies of distribution companies have raised concerns about the sector's financial sustainability. Tyr's response is to operate with a medium- to long-term horizon and reduce exposure to immediate volatility, offering added value beyond price. “As a retailer, we want to offer insights and automations that can be quickly adopted based on contracted demand. We are also committed to facilitating the interaction between the consumer and the distributor, because they are not just looking for discounts; they want the service working all the time,” he emphasizes.

By 2026, Tyr will maintain its investment in technological solutions and regional presence to accelerate origination, prioritizing Northeastern states where the adoption of consumption management tools and the pursuit of cost predictability have been consistently evolving.