PicPay partners with Ademicon and enters the consortium market.
Digital bank starts selling shares in real estate, vehicles, motorcycles, and services via app, with credit amounts ranging from R$15 to R$1 million; sector grows 11,4% through August.
247 - PicPay announced that it will begin operating in the consortium market through a partnership with Ademicon, an independent administrator with the largest portfolio of active credits in the country. With this, the digital bank's more than 64 million customers will be able to contract, directly through the app, quotas for the acquisition of real estate, vehicles, motorcycles, and services, with values ranging from R$ 15 to R$ 1 million.
The information was published by Broadcast (Agência Estado) on October 15, 2025, in a report by Altamiro Silva Junior. The initiative marks PicPay's formal entry into this segment, expanding the portfolio of financial products offered via the platform.
According to industry data, consortiums already account for 25% of real estate purchases in Brazil and 35% of vehicle acquisitions. Between January and August 2025, more than 3 million quotas were sold, an increase of 11,4% compared to the previous year, according to the Brazilian Association of Consortium Administrators (Abac). The offering through the PicPay app seeks to capture this movement, prioritizing digital contracting and quota management within the fintech ecosystem.
On the results side, PicPay ended the first half of 2025 with a net profit of R$ 208,4 million and revenue of R$ 4,5 billion. The new consortium business is expected to reinforce the monetization strategy through financial services, leveraging the user base with digital distribution and the operational expertise of Ademicon.
