Veja magazine discovers that José Dirceu (drumroll) is involved in politics and talks to politicians.
Fabio Barbosa's pathetic report presents a golden opportunity for him to make his first important decision as head of Abril: to begin the internal cleanup.
247 – Perhaps it was hara-kiri. With the boss Eurípedes Alcântara on vacation, Veja's number two, Mario Sabino, known for his heavy hand and habitually mischievous demeanor, makes a decision. He commissions a report to find out what José Dirceu is doing in Brasília. Veja then puts a reporter up in a room at the Naoum Hotel in Brasília, who apparently installs a camera on the same floor where José Dirceu is staying. And he discovers that figures of the Republic pass through the corridor, such as Senators Lindbergh Farias, Eduardo Braga, Delcídio Amaral, and presidents of state-owned companies, such as José Sergio Gabrielli, as well as ministers, such as Fernando Pimentel. Therefore, the revelation is indeed explosive: José Dirceu, founder of the PT and one of the party's relevant leaders... (drumroll)... is involved in politics. And, for that reason, he appears on the magazine's cover as the Godfather – Francis Ford Coppola's Don Corleone.
To discover that José Dirceu is involved in politics, it wouldn't be necessary to install hidden cameras or try to break into a hotel room. It's something, as Nelson Rodrigues would say, obvious and blatant. A public figure in Brazil since the 60s, he breathes and exudes politics. And he divides his time between his defense in the Mensalão scandal, in which he is a defendant, and the political maneuvering for the 2012 and 2014 elections. Did Gabrielli meet with Dirceu? Yes, so what? Gabrielli is the PT's pre-candidate for governor of Bahia, and political maneuvering involves José Dirceu. Did Lindbergh speak with Zé Dirceu? The senator also intends to run for governor of Rio de Janeiro in 2014 and, therefore, talks with leaders of his party. Pimentel was there. So what?
This weekend's news report is a typical example of exaggerating the effect – lots of froth for little substance. A bombastic cover, the use of hyperbole, and, in the end, attempts at victimization. Regarding the invasion of a hotel room, which generated a police report (read moreVeja concludes its report by saying that "the mafia doesn't forgive." One almost feels sorry for the reporter.
But what mafia, Roberto Civita?
With Abril in good financial standing, Civita appointed its first CEO who will also have editorial powers. In the past, Abril had other presidents, such as Maurizio Mauro, who were responsible for the financial area, but without any interference in the content of the publications.
Fabio Barbosa, on the other hand, arrives to lend credibility to Abril.
And he received a gift even before he arrived.
A cover that gives you all the conditions to begin your inner cleansing.