Maximum tension in Abril on the day of the big cut.
Grupo Abril leaked an internal memo that, this Thursday the 1st, it will announce eliminations from its magazine portfolio; rumors speak of up to 20 titles to be closed; Playboy will survive, as the fine for breaking the franchise is too high; at Veja "nobody touches it"; with the two Civitas, Gianca and Titi, Fábio Barbosa is the gravedigger; today, Bravo magazine ended; which others will be buried?
247 - One day after the general director of advertising at Abril, Thais Chede Soares, deny the closure According to an internal memo from Playboy magazine, revealed by the Portal Imprensa, the... Bravo magazine will be discontinued.The official announcement is expected this Thursday, which is causing tension at Grupo Abril, as rumors suggest the closure of up to 20 titles.
Abril is facing the dilemma of having to cut R$ 100 million in costs in its publishing area, which could lead to the closure of 20 magazines out of a portfolio of 52. The move to meet this goal accelerated after the death of Roberto Civita in May. Since then, brothers Giancarlo (Gianca) and Victor Civita Neto (Titi), the new heads of Grupo Abril, have laid off approximately 70 journalists who held management positions in the publisher's many departments.
The cuts come alongside investments by the group in the education sector. The announcement of purchase of two schools In July, in Pernambuco and Brasília, for more than R$ 200 million, it showed a change of focus. A change, moreover, that may be reinforced this Thursday, depending on the size of the cuts that the group announces.