Senator introduces bill to ban politicians from monetizing social media accounts.
The proposal aims to prevent parliamentarians and members of the Executive branch from profiting financially from publications on digital platforms.
247 - A bill (PL) seeking to prohibit the monetization of profiles on social networks, websites, and blogs belonging to politicians was filed this month by Senator Carlos Viana (Podemos-MG), according to reports. CNN BrazilBill 295/2025 proposes to prohibit any person holding an elected office, whether in the Legislative or Executive branch, from obtaining financial gain through the publication of content on digital platforms. If this practice continues, it will be considered an act of administrative misconduct.
The draft bill indicates that monetization constitutes the receipt of "economic advantage of any nature, direct or indirect, from the publication of content on internet applications in the exercise of a public function or by reason thereof." To justify the prohibition, the bill refers to Article 3 of Law No. 12.965/2014, known as the Brazilian Internet Bill of Rights.
In justifying the proposal, Carlos Viana argues that the initiative is necessary "given the current Brazilian reality, in which several political agents use their mandate, which is a significant public function, to achieve financial gain. We understand that this practice has led to several concrete situations that reveal serious harm to the public function."
The senator also cited a specific case, without mentioning names, to illustrate the situation. According to him, "a parliamentarian from the state of São Paulo, holding the elected position of deputy, would register activities within his area of competence and then disseminate them on the internet, with the aim of gaining 'voice' among the unwary and, with that, obtaining monetary and political gains. His expulsion, for this and other reasons, similarly reveals the impropriety of this conduct, of using a privileged situation within the State to achieve personal financial gain."
For Viana, the monetization of personal profiles and digital platforms linked to political mandates represents an unethical practice that violates fundamental principles of public administration, such as legality, morality, impartiality, and efficiency. The parliamentarian emphasizes that this conduct generates negative impacts on society by compromising transparency and equality in official communication.
Currently, the bill is awaiting referral for analysis to the Senate's thematic committees, where it will be debated before any potential processing in the plenary session.
