Under pressure and following measures taken by Apple, Google will limit data sharing.
New measures affect how Facebook works, which offers personalized ads to internet users.
247 - Google announced on Wednesday, the 16th, that it will limit the sharing of user data from the Android operating system with applications. The company also plans to eliminate the codes that identify ads, making it more difficult to track clicks on digital advertisements.
The measures come amid pressure from US authorities for the company to adopt steps to protect the privacy of its users.
Recently, Apple made changes to the iOS operating system, allowing users to choose whether to allow or block the sharing of their data with third parties.
These measures affect how Facebook works, which offers personalized ads to internet users. Since the company charges advertisers, the measures taken by Google and Apple are expected to impact the platform's revenue.
Without information from iPhone owners, Mark Zuckerberg's company estimates it will lose $10 billion this year alone. The company's market value fell by more than $200 billion earlier this month.
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