Either Civita Neto changes or he will face the same rejection as his father.

247 - Businessman Victor Civita Neto, the new chairman of Abril's editorial board, has a chance to restore the group's credibility. If he fails to do so, he will attract the same rejection that his father, Roberto Civita, faced. This warning comes from journalist Paulo Nogueira of Diário do Centro do Mundo, who was once one of Abril's top directors. Read below:

Titi Civita's first week at the helm of Veja.

The debut showed that the magazine urgently needs a refresh.

By Paulo Nogueira, from Diary of the Center of the World

The advantage a well-placed journalist has over other Brazilians is that she has an immediate right of reply when she is the victim of an error.

It doesn't depend on the justice system.

This led to a remarkable event in the Brazilian media: journalist Mônica Bérgamo, a social columnist for Folha de S.Paulo, instantly received an apology from journalist Otavio Cabral of Veja magazine.

In a biography of Zé Dirceu that is about to hit bookstores and was featured on the cover of Veja magazine, Cabral erred in situating MB's excellent text, which narrated Dirceu's preparations at the end of the year to face what appeared to be imminent imprisonment.

MB said the case was "completely wrong." According to the book, Dirceu invited her to what was shaping up to be a kind of last supper.

She was the one who sought him out, and the correction came.

On Twitter, MB pointed out the mistake and then reported that the author and publisher had agreed to correct it. She considered the matter closed as far as she was concerned.

Perhaps for her, but not for other Brazilians. The case deserves extensive discussion for what it reveals beyond the mistake itself.

First, the lack of commitment to the facts, especially if they are against the usual suspects.

Now, if MB's text was so important as to merit a quote in the book, why not talk to her?

According to Twitter, Cabral is married to Vera Magalhães, editor of the Folha de S.Paulo's Painel column. If that's true, he wouldn't even need to contact MB. He could simply ask his wife to check the matter with her colleague.

Brazilians don't have the privilege of correcting mistakes that MB has. This is because of Ayres Britto, author of the preface to Merval Pereira's prematurely deceased book about the Mensalão scandal.

Ayres Britto, at the Supreme Federal Court, repealed the Press Law of the military dictatorship, but he did such a poor job that he left things much worse than they were.

He failed to ensure that the right of reply was preserved. According to the recap of the facts, he did consider it, but decided to deal with other matters after Folha published a report in which his son-in-law appeared in an embarrassing situation.

This is our media, this is our Supreme Court.

You don't need to read Cabral's book to know that it's a slap in the face to Dirceu. It's enough to know that he works for Veja magazine.

And this mitigates the force of any attack, because it will tend to be based on reasons that go far beyond journalism and concern for Brazilians.

Similarly, any praise that Veja magazine gives to Joaquim Barbosa will be weakened by its enormous desire to make him into something he is not: a former poor boy who changed Brazil.

The magazine's loss of influence, due to becoming so predictable in its praise and criticism, is evident in the latest Datafolha poll.

Joaquim Barbosa. In a simulation as a candidate in 2014, he had 8% of the voting intentions. Veja's preferred target, Lula, had 55%, which would give him a victory in the first round.

The relative surprise of the cover is that the tone remains the same in the first edition under the new management.

Since his father's death, the youngest son, Titi Civita, has officially headed the Abril Editorial Board. This means he is responsible for the voice of Veja magazine.

Roberto Civita's view of the government and of contemporary Brazil – in its good and bad aspects – was already completely compromised due to a personal war waged against Lula.

Given Lula's popularity and the weakness of almost all the accusations made against him in the last ten years, Roberto Civita and Veja magazine have become objects of revulsion for many Brazilians.

In its obituary, Forbes listed Veja as one of the "most hated publications in Brazil".

It was to be expected that under Titi, younger and in her 40s, the magazine would become more open-minded and less angry, essential conditions for good journalism.

The first sign is bad. The magazine on newsstands seems 150 years old and riddled with the prejudices of old age. You go to the website and see Reinaldo Azevedo calling for jail time for the young people of the Free Fare Movement.

There's no way to escape.

Given the extent of the backlash against the magazine's content, opening the window is urgent – ​​if it becomes clear that the formula that has been followed is not yielding good results.

What struck me, while writing about RC's death, was the level of hatred among so many of the protesters.

If things remain as they are, Titi Civita will soon inherit the rejection that marked her father's final years.