Folha's Ombudsman: Arrogance triumphs over self-criticism.

247 – Folha's ombudsman, Vera Guimarães Martins, declared defeat for the newspaper Otavio Frias lost 2-0 because of his arrogance.

She says the publication stumbled twice this week. The first time was when it was challenged by the poet Augusto de Campos, who denounced the unauthorized use of his work.

He was not at all pleased with Folha's use of his poem "Viva Vaia," surrounded by texts and captions discussing the insults directed at President Dilma at the Itaquerão stadium (read more). here (the 247 article on the subject).

In the second instance, the journalist points out the "monumental blunder" of his columnist Mario Sergio Conti, who published a fake interview with a lookalike of Felipão, named Vladimir Palomo, as if he were the coach, on the websites of Folha and Globo (read closest).

According to Vera, the newspaper failed to acknowledge its mistakes and declared the score of the match: "End of the game (and the week): Arrogance, 2 x Self-criticism, 0".

"Even the most egregious errors happen, and the Jayson Blair episode in the "New York Times" is there to show that it's not exclusive to the national press. The difference lies in how they are dealt with, and in this respect, the..." Sheet "It fell short. In the first version, the 'Corrections' section of the website said that the columnist had been the victim of a prank, a version that was hard to swallow when the interviewee himself handed over a card openly admitting to being an impersonator," she says.

"Mario Sergio Conti explains himself and apologizes. Nobody from..." Sheet He spoke out. The columnist took sole responsibility for the mistake. "It was a silly error. I didn't harm anyone but myself," he declared. That's quite modest. He failed to mention the material losses and the damage to the credibility of newspapers, an asset that is priceless."

She also mentioned that previously printed editions of Folha had to be destroyed.