'Lula is losing the communication battle,' says Mario Vitor Santos.
"A more integrated and powerful strategy is lacking," said the journalist in an analysis on TV 247.
247 - In a comment on TV 247Journalist Mario Vitor Santos stated that the government of President Luiz Inácio Lula da Silva (PT) needs to implement measures to increase the reach of its communication. "The Lula government is seeing that it is losing the communication war. It lacks a more integrated and powerful strategy," he continued.
According to the columnist, the Workers' Party member needs to pay attention to the initiatives of opposition politicians, especially those in Bolsonaro's camp, in creating and engaging with the public through digital media.
In his comment, Santos said that engagement in favor of Lula on social media "dropped significantly" after the election campaign. "He has to resolve this bottleneck on social media."
The journalist issued the warning, but also highlighted Lula's potential in the area of communication and recalled that, in October of last year, the president It broke all audience records on the Flow Podcast..