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Lesson for Doria: marketing wins elections; governing is another matter.

The warning comes from journalist Helena Chagas, from the website Os Divergentes: "Those who elected him nine months ago were disappointed, as he showed no results in the city and gave the impression of opportunism, that is, of thinking more about himself – and a future term – than about São Paulo. The Datafolha numbers, in fact, make this perception quite clear," she says.

The warning comes from journalist Helena Chagas, from the website Os Divergentes; "Those who elected him nine months ago were disappointed, as he did not show any results in the city and gave the impression of opportunism, that is, of thinking more about himself – and a future term – than about São Paulo. The Datafolha numbers, in fact, make this perception quite clear," she says (Photo: Gisele Federicce).

247 - Journalist Helena Chaga, from the website Os Divergentes, issues a warning to the mayor of São Paulo, João Doria (PSDB): marketing wins elections; governing is another matter entirely.

"Those who elected him nine months ago were disappointed, as he showed no results in the city and gave the impression of opportunism, that is, of thinking more about himself – and a future term – than about São Paulo. The Datafolha numbers, in fact, make this perception quite clear," she says.

According to her, this lesson applies not only to him, but "to all ambitious politicians in the country." "No amount of marketing can save a government if the leader doesn't govern," she states. Read here.