JN bets on informality to stem sharp drop in viewership.
Globo's news program, which averaged around 40 audience points ten years ago, now scores half that; the network is betting on a new set and presenters who walk and talk, among other changes, to slow the decline.
247 - The Jornal Nacional news program debuted a new, more informal set this week in an attempt to stem its declining viewership. While ten years ago the Globo network's newscast garnered around 40 rating points, that number has now halved. The network is betting on a new set and presenters who move around and chat, among other changes, to slow the rate at which viewers are losing their viewership.
Check report from Press Portal Regarding the new JN format:
"Jornal Nacional" debuts new set and focuses on the informality of its presenters.
The "Jornal Nacional" broadcast last Monday (April 27th) debuted several new features that had been planned since the beginning of the month. In addition to the set, the news program presented a new format for delivering the day's news. For the audience, the biggest novelty was the appearance of William Bonner and Renata Vasconcellos standing, outside the news desk.
During the broadcast of the news program, the anchor's name was the second most talked-about topic on Twitter. Most of the comments referred to the fact that the journalist was walking around the set.
"JN" also opted for a new way of interacting with correspondents and reporters. Through a large screen, Bonner and Renata spoke with Carol Barcellos and Clayton Conservani, who are in Kathmandu, Nepal, to cover the situation in the country after the earthquake.
The new video screen was also used during José Roberto Burnier's segment, where he spoke about the increase in dengue cases in São Paulo (SP). Viewers had the impression of being right in front of the reporter.
Another novelty was in the closing credits, which appeared on the screen while the presenters stood up from the desk and walked towards the screen. Also generating comments was the news program's new weather girl, Maria Júlia Coutinho, who now presents live.