JN (Jornal Nacional) affected Dilma on social media and caused the Ibovespa (Brazilian stock market index) to rise.
On the day the president had her best performance on social media, thanks to the Datafolha poll that registered a six-point increase in positive evaluations of her government, attacks led by William Bonner and Patrícia Poeta had the opposite effect; from a total of 73% positive or neutral mentions of Dilma Rousseff's name, the percentage fell to 42% after the interview, according to an online electoral monitor prepared by a specialized company; today, the Stock Exchange closed up 1,5% in the understanding that the interview was negative for the candidate.
247 - The aggression suffered by President Dilma Rousseff on the set of Jornal Nacional on Monday night, the 18th, generated a negative impact for the Workers' Party candidate on social media. Up until the time of the news broadcast, the PT candidate for re-election registered the highest number of positive or neutral mentions of her name since the beginning of the historical series on [social media platform name]. election monitor developed by the specialized company A2C: 73%. After the interview, however, that percentage dropped to 42%.
The company noted that many users ironically considered that news anchor William Bonner, responsible for interrupting Dilma, 21 times in an interview lasting just over 15 minutes, "won the debate" against the candidate. "These data indicate that the outcome of the interview was essentially negative for her candidacy, which, since the accident involving the death of Eduardo Campos, had been growing in popularity," assesses the communications agency.
According to Ricardo Almeida, director of A2C, the candidates most criticized on social media during their interview on Jornal Nacional were Dilma and Aécio Neves, both from the PSDB party, because the presenters "picked on the most critical points of the two candidates and made the interview revolve around them." In the case of Eduardo Campos (PSB), he said... 247In addition to the less incisive approach taken on the panel, the plane crash involving the former governor of Pernambuco the following morning diverted attention from the topic in the virtual environment.
According to Almeida, yesterday it wasn't Dilma's answers that most negatively influenced the mentions, but "the lack thereof," according to criticisms made by users on social media. He believes that if the topic of "economy," which ended up occupying little space in the interview, had been extended, the result would have been even more negative for the candidate seeking re-election. "This has been a recurring theme in daily life as a target of criticism, but since it was left until the very end of the interview, it ended up having less impact."
On Monday the 18th, the day of the Datafolha poll and the interview on JN (Jornal Nacional), a peak in mentions related to the president was recorded. During the morning and early afternoon, the volume of occurrences captured already exceeds the average number of publications for the entire month. With 14.285 mentions, the hashtag #Dilma13DeNovo reached the Trending Topic on Twitter, among the most discussed subjects. The term, in support of Dilma, far surpassed #ForaDilma (1.987) and #ForaPT (1.279), which had been criticizing the candidate.
Dilma's interview on JN also affected the market. Read below a Reuters report on the stock market's behavior today:
With bets on a second-round runoff election, Ibovespa rises for the fourth consecutive day, reaching a 17-month high.
By Paula Arend Laier
SAO PAULO (Reuters) - The main Bovespa index closed at its highest level in 17 months on Tuesday, after its fourth consecutive rise, driven by Petrobras and bank stocks, amid the consolidation of the scenario of a second round in the presidential election in October.
Corporate news also contributed to the increase, notably the announcement of the renewal of CSN's share buyback program and the price increase by Klabin.
The Ibovespa ended near its session high, up 1,54 percent at 58.449 points, its highest level since March 11, 2013, when it closed at 58.544 points.
The main index of the local market also renewed its intraday high for the year, reaching 58.474 points at its best moment during trading. The trading volume totaled 7,17 billion reais.
From the electoral calendar, the interview of President and reelection candidate Dilma Rousseff (PT) on Jornal Nacional on Monday night was the most recent chapter, and Dilma's performance did not go unnoticed.
"According to our political advisors, her performance was not good," HSBC said in a note to clients. "She was interrupted several times while answering questions, was always on the defensive, and was unable to convey clear and positive messages."
Petrobras shares, which have been reacting to events related to the election, closed the day with a significant increase.
"There's the issue of Dilma's interview, but also the imminent confirmation of Marina Silva as the PSB candidate, who is a strong candidate, and the expectation of a 'Letter to the Brazilian People from the PSB'," said Luis Gustavo Pereira, strategist at Guide Investimentos.
In 2002, then-presidential candidate Luiz Inácio Lula da Silva released the Letter to the Brazilian People, stating that he would uphold previously made commitments and contracts in order to reassure investors.
"The focus remains on the election and the high probability of a second round," the strategist emphasized.
In the banking sector, shares of Itaú Unibanco, Bradesco, and Banco do Brasil not only contributed significantly to the positive influence on the index, but also reached new intraday price highs for the year. Bradesco and Itaú, in particular, closed at their highest levels of the session.
CORPORATE SCENE
In corporate news, the announcement that Eletrobras expects to reach an agreement with Petrobras in August regarding a debt for fuel supplies to thermal power plants in Amazonas was considered positive for the oil company.
Klabin's shares rose after the company raised the price of kraftliner products by 6,8 percent for the domestic market starting in September.
Companhia Siderúrgica Nacional (CSN) saw its stock rise after announcing on Tuesday that it will renew its share buyback program, potentially acquiring around 10 percent of its outstanding shares.
On the downside, mining company MMX plummeted amid news of a company plan to file for bankruptcy protection. The company stated that there are no ongoing deliberations on the matter.
The Ibovespa's advance was fueled by a positive tone in US stock markets, following solid results from Home Depot and positive economic data on inflation and the housing market. The Standard & Poor's 500 index closed the session up 0,5 percent.