The Digital Popularity Index points to results similar to those of the ballot box.
"The IPD shows that if we look at the internet with the right model, we can anticipate results," says Felipe Nunes, director of Quaest.
247 - The Digital Popularity Index (IPD), developed by Quaest and published by Folha de S. PaulThe results were close to those recorded in the first round, but far behind in the race for Governor of Rio Grande do Sul and for the Chamber of Deputies.
"The indicator showed figures close to what the ballot boxes revealed. It pointed, for example, to a closer race between President Jair Bolsonaro (PL) and the first-place candidate, Luiz Inácio Lula da Silva (PT)," the newspaper highlights.
According to the report, the digital popularity ranking has been contested by Lula and Bolsonaro since the beginning of the year, with the two candidates alternating in first place. In September, they registered 85,6 and 81,4 points, respectively.
According to the IPD, a similar situation was recorded in six of the seven disputes analyzed, with the correlation exceeding 82%. The level reached 97% in São Paulo and Minas Gerais and 95% in Rio de Janeiro.
The report highlights that "the only state where the IPD (Index of Political Domination) was far from the final result, with a correlation of only 22%, was Rio Grande do Sul. Eduardo Leite (PSDB) took the lead online in September, but ended up with 679 fewer votes than Onyx Lorenzoni (PL), with whom he also went to the second round."
"That was one of our major mistakes. The IPD performs worse where voting is heavily dependent on the interior of the state, as is the case in Rio Grande do Sul," said the director of Quaest and professor of quantitative methods at the Federal University of Minas Gerais (UFMG).
According to him, "in an election where the focus was heavily on research and little on social media, the IPD shows that if we look at the internet with the right model, we can anticipate results."
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