In response to criticism, the Kony 2012 campaign releases a second video.

João Novaes _Opera Mundi - The US-based NGO Invisible Children, creator of the Kony 2012 video, launched the second part of the campaign this Thursday, the 5th, in response to the resounding criticism it received. The organization defends the power of the media campaign, which aims to find Uganda's most wanted man, Joseph Kony.

The first video was released a month ago and already has over 105 million views on YouTube and Vimeo. Kony, leader of the LRA (Lord's Resistance Army), has been wanted since 2005 by the ICC (International Criminal Court) for human rights violations, including mass murder, slavery, and kidnapping of children to turn boys into soldiers and girls into maids and sex slaves.

Many experts on the conflict said the campaign was "simplistic" and accused it of manipulating information by suggesting that Kony's organization recruits more children than is actually the case: official estimates point to 20 kidnappings over 25 years.

The "Kony 2012" series alleges that from the time the first video was published on April 5th until April 1st, the LRA had "abducted" 57 people. 

African politicians in the video celebrate the NGO's approach and state that, precisely because of the complexity of the conflict, it is necessary to act on multiple fronts to find Kony, who is believed to be hiding in the Democratic Republic of Congo or the Central African Republic. "This is the true way to raise awareness among people, who are now paying attention to the issue," says former Ugandan presidential candidate Norbert Mao.

Invisible Children was also criticized for marketing an "action kit" against Kony. All units sold out, and the NGO acknowledged that only a third of the profits went to projects in Uganda.

The organization's president, Ben Keesey, stated in an interview with CNN that his organization has been honest about its finances from the beginning, which are detailed on its website. Keesey acknowledged that the NGO did not expect such great success with the campaign and revealed that the initial expectation was to reach 500 views.

The new video was filmed and edited over two weeks. It asks people to put up campaign posters in cities around the world on April 20th. The sequel repeats some of the same strategies as the first video of a young global community mobilizing for action. This time, the voice of the NGO's co-founder, Jason Russell, who directed the first film, is not heard. Russell was diagnosed with psychosis last month after witnesses found him walking naked on a sidewalk in San Diego, California, shouting incoherently and punching the ground. His crisis occurred shortly after Kony 2012 propelled the group to worldwide stardom.

Also absent from the sequel is the type of narrative that made the original seem unique. The first "Kony 2012" presented the global issue through a child's perspective, with a conversation between Russell, who directed the film, and his young son Gavin about how to confront bad people.

The last video is a traditional documentary with a critical appeal, following complaints that "Kony 2012" was too focused on Americans, that the group had spent too little money directly on the people it tries to help, and that it oversimplified a 26-year conflict involving Kony's resistance army.

Ben Keesey, president of Invisible Children's, said the sequence was completed in two weeks. The goal, he said, was to address the need for the organization to respond to people who wanted to know who was behind the internet sensation that led the African Union to send 5 soldiers to join the hunt for Kony, and a bipartisan group of 40 US senators to pass a resolution condemning the terrorist.