The owner of RedeTV says that Globo bankrupted Abril.
"Most advertising revenue goes to Globo due to the BV (volume bonus), a rebate of billions paid to advertising agencies. To give you an idea, in the TV sector alone, Globo, with only 33% of the audience, ends up with up to 90% of the market's money," says Marcelo Carvalho, partner at RedeTV. "This, indeed, is the real villain behind Abril's downfall and the overall market suffocation."
247 - Em article Published this Tuesday, businessman Marcelo Carvalho, partner of RedeTV, says that Globo is responsible for the death of Editora Abril, which went bankrupt and was sold for a symbolic value. "What does the downfall of Abril teach us? What lesson can we learn and, above all, who can we point to as responsible?" "It's obvious that it's easier to blame the current villain of print media: the internet. An explanation that is as shallow and hasty as it is stupid. It's nothing like that," he says.
"Most advertising revenue goes to Globo due to the BV (volume bonus), a rebate of billions paid to advertising agencies. To give you an idea, in the TV sector alone, Globo, with only 33% of the audience, ends up with up to 90% of the market's money," he says.This, indeed, is the true villain behind Abril's downfall and the overall suffocation of the market (...) "Until the issue of BV is addressed, it will be impossible to have true communication plurality, which is fundamental for a democracy and a complex society like ours."