Band's debate fails in ratings.
The first presidential debate of 2014, moderated by journalist Ricardo Boechat of Band, had the worst audience ratings compared to previous editions; it registered 1,7 points in Greater São Paulo; in 2010, it reached 2,4 points; the channel even suffered a sixth-place ranking, behind Cultura and RedeTV!
247 The first debate between the leading presidential candidates of 2014, organized by Band, was a ratings failure.
The broadcast, moderated by journalist Ricardo Boechat, marked the first live debate between President Dilma Rousseff and candidate Marina Silva (PSB) and Aécio Neves (PSDB).
Even so, Band had its worst audience rating compared to previous editions: it registered 1,7 points in Greater São Paulo. In the 2010 edition, it reached 2,4 points. At times, the channel even fell to sixth place, behind Cultura and RedeTV!, according to the blog of Daniel Castro.