Online video consumption is already preferred by 71% of internet users in Brazil.

247 with Agência Brasil - The act of watching movies or videos online has seen a huge leap in the country among people with internet access: from 49% to 71% between 2012 and 2017. This information comes from the ICT Households Survey, the most important survey on internet and information and communication technologies in the country, produced by the Center for Studies on the Development of the Information Society (Cetic.br). YouTube, the platform where it operates... TV 247, is ranked 3rd among the most accessed pages. A TV 247 It is the largest journalism channel on YouTube, with over 120 subscribers.

With this growth, the act of watching videos online It reached the top position among multimedia activities performed by Brazilian internet users, tying with audio consumption on the web. This habit also increased, but to a lesser extent. Between 2013 and 2017, audio consumption rose from 63% to 71%. Meanwhile, the habit of playing games online... website It has remained stable over the last five years, varying from 33% to 34%.

According to ranking de sites Alexa, of the five most accessed websites in the country, two have online video offerings among their main activities: YouTube, in 3rd place, and Globo.com, in 5th. Netflix, the popular paid video streaming service, appears in 14th place. Xvideos, which distributes pornographic content, is 15th. The YouTube Insights 2017 report, from the platform itself, recorded 98 million users in the country last year. Netflix does not disclose its user numbers.

Download videos and music

Enquanto or streaming advanced, the download The time required for content transfer (when the file needs to be transferred to the computer before being played as a movie or music) has been reduced for audiovisual content. download Music consumption decreased from 46% in 2012 to 42% in 2017. During the same period, film consumption fell from 31% to 23%. There was an increase in gaming, from 18% to 26%, and in software and apps, from 16% to 24%.

There are significant differences in this habit by age. People between 16 and 24 years old download music (64%) more than three times more than those over 60 (19%). download Regarding TV series, this difference increases to more than four times. Income, however, does not appear as a direct factor. The highest rates of downloaded content are in the intermediate range of 5 to 10 minimum wages.

Sharing and creation

Content sharing on website Sharing was a practice adopted by 73% of internet users in 2017. Among people with primary education, the rate was 64%, while among those who completed higher education it was 83%. The most active age group was 16 to 24 years old, with 81%. The practice declines with age, reaching 54% in the group of people aged 60 or older. Sharing also varies according to income, ranging from 65% in classes D/E to 87% in class A.

Content creation, however, is a less frequent practice among internet users. In 2017, 37% posted texts, images, videos, or photos, and 20% created or updated blogs or websites. When broken down by age, the most active group in publishing content was 16 to 34 years old (45%). As for social classes, there was relative stability, with the practice occurring among 39% of internet users in class A and 35% of people in classes D/E.

Growth trend

According to Daniela Dantas, a researcher in digital media and doctoral candidate at the Brazilian Institute of Information in Science and Technology (IBICT), several factors are driving the consumption of online video in the country and worldwide, and should stimulate the growth of this phenomenon in the coming years.

Among these factors are the increased availability of platforms for distributing this content, especially free ones, greater connectivity among people, the spread of mobile devices, and changes in users' audiovisual consumption habits.