With Marcela on the cover, Veja receives a barrage of criticism from its readers.

Forum Magazine - Veja magazine's attempt to mitigate Brazilians' rejection of President Michel Temer backfired. The publication featured First Lady Marcela on its latest cover and, as usual, highlighted the stereotype of the beautiful, discreet woman dedicated to caring for her family.

The expression "beautiful, demure, and a homemaker," used by the magazine in another report about Temer's wife, generated criticism for defending a behavioral standard incompatible with the present day, in which women fight for gender equality and for spaces previously considered masculine.

The most recent article shows photos of Marcela at the beauty salon and during her time as a model. The text highlights the efforts of the Presidential Palace to use her to improve the government's image, including subjecting her to training to handle her husband's public schedule.

However, even with all this media hype aimed at elevating Marcela to the status of "Brazilian darling," the reaction was the opposite. The magazine's own readers considered the move excessive and flooded Veja's Facebook page with derogatory comments.

"This magazine is a joke. What will increase Temer's popularity is when he urgently resigns," wrote one follower. "Seriously? The unemployed will be looking at it and stuffing their bellies," another mocked. "Congratulations Veja! You just proved that villainy has no limits. It has a price!" protested a third.