Bolsonaro's campaign spends four times more than Lula's on YouTube advertising in one week.
Jair Bolsonaro ran 86% of the 767 ads on the platform between October 19 and 25. The former president's campaign accounted for 58% of the 594 ads in the last week.
247 - Jair Bolsonaro's (PL) campaign spent R$ 15,4 million on YouTube advertising from October 19 to 25, an amount four times greater than the money spent by Luiz Inácio Lula da Silva's (PT) campaign, which spent R$ 3,4 million on advertising on the platform during that period.
According to information published this Wednesday (26) by G1 portalBolsonaro aired 767 ads on YouTube since the start of the second round of voting on October 3rd, with 86% (661) published between October 19th and 25th. Lula's campaign had 594 ads in the second round, with 58% (343) in the last week.
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Since the start of the second round of the election, Bolsonaro's campaign has spent R$ 17,2 million on YouTube advertising. Lula's campaign spent R$ 5,9 million on the platform.
The Ipespe/Abrapel survey, released this Tuesday (25), showed the former president in first place against Bolsonaro in the race for the second round, scheduled for October 30th. Another poll, by Ipec, indicated that the two candidates are... Technically tied in the state of São Paulo., the largest electoral college in the country.
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