Targeted by the media, Lula strengthens alliance with the blogosphere.
Targeted by traditional media outlets, former president Lula celebrates the internet and encourages a new era of communication in Brazil, marked by a multiplicity of voices online; watch the video posted on his Facebook page, owned by Mark Zuckerberg, where he advocates for the decentralization of the media.
247 - Traditional media outlets have a clear adversary: former president Luiz Inácio Lula da Silva. They might even accept a second term for Dilma Rousseff, but they would fight with all their might against a possible return of Lula in 2014 or 2018. Radical voices in the press, such as Reinaldo Azevedo of Veja magazine, have even written that Lula, "marked by resentment," is trying to drag the Dilma government towards a lost agenda: control of the media.
Lula knows he won't have the support of the mainstream media for any political project he may undertake in the future. And, increasingly, he has been strengthening his ties with the blogosphere. The former president just posted a video on his Facebook page celebrating a bloggers' meeting in Salvador. According to Lula, the internet is giving a voice to every Brazilian citizen, guaranteeing a plurality of views that, until recently, did not exist.
Lula's own page, recently created on Facebook, is a resounding success. In a very short time, more than 122 people have already liked the former president's posts, thus creating a direct channel of communication with his audience, without the need for intermediaries.
This weekend, in a report by Veja magazine (read more hereLula was the target of an accusation: that he was pressuring Minister Gilmar Mendes to expedite the Mensalão trial in exchange for protection in the Cachoeira CPI. Contacted by the magazine, Lula did not speak. He will probably speak directly to his audience on his Facebook page.
Watch Lula's video below about the advancement of the internet and the new era of communications: