Bolsonaro's "live" broadcast and the strategy it follows.
"It's becoming increasingly clear that Jair Bolsonaro won't put all his effort into getting the pension reform approved," says journalist Fernando Brito of Tijolaço; "Bolsonaro may lose votes in Congress, that's not essential to him. What is essential is the magnetism he exerts over the national stupidity he represents."
By Fernando Brito, from brick It is becoming increasingly clear that Jair Bolsonaro will not put all his efforts into approving the pension reform.
The recent search for conflict and controversy is the opposite of what one would expect from a president dedicated to engaging the political forces necessary to secure two-thirds of the vote in the Chamber of Deputies.
His statements that reform is a necessity sound bureaucratic and formal, more interested in presenting himself as a promoter of equality that will not happen than in convincing people that reformed social security would bring about an economic recovery, which is doubtful, by the way.
Also pointing in this direction is the absence of Paulo Guedes, the "Queiroz of the Treasury," who attends the occasional gathering of executives, but doesn't get involved in the controversy.
Bolsonaro is clearly trying to regroup his supporters. In his live, Today, a dozen topics, shallowly "popular," with an opening intended to "clarify" his authoritarian outburst with the Armed Forces – incidentally, placing two generals to play the role of "paralyzed mummies" (hail, Agildo Ribeiro!) by his side – and then with a potpourri The topics ranged from increasing the validity of driver's licenses to bananas from the Ribeira Valley, and included the industry of fines generated by speed cameras on the roads.
Everything is produced in a crude manner, with poor sound and picture quality, and that's no coincidence.
"Memes" are created, problems are not discussed or invited to be discussed, nor is persuasion sought. He doesn't go on TV, as he was advised, because even that isn't his medium: his medium is social media and the back-and-forth that it generates.
It is firehosing In action, a marketing technique that borrowed the name of fire hoses: it sprays with such force and movement that it's impossible to dodge it.
Bolsonaro retreats to his "hard core," the millions of fanatics that media manipulation has built up in our country over the years.
Whether this will give him the necessary majority in Congress to approve the pension reform, I don't know. We also didn't believe that an overwhelming wave of fanaticism would be enough to pull off the impeachment coup, and it was.
Bolsonaro may lose votes in Congress, that's not essential to him. What is essential is the magnetism he exerts over the national stupidity he represents.