Walmart introduces 3D virtual tour on its shopping website.
Walmart is investing billions of dollars in its e-commerce business and recently announced partnerships with logistics companies for the delivery of online grocery purchases.
(Reuters)- The American retail group Walmart announced on Wednesday night that it is introducing a 3D virtual shopping tour on its website that will help customers browse and choose items for their homes.
The new tool will allow shoppers to take a virtual tour of a decorated apartment showcasing approximately 70 items from local brands, in addition to Walmart's private label offerings.
Starting in July, the company said it will allow customers to add a group of items to their cart that will provide a complete view of the apartments and houses.
The announcement comes at a time when retailers are seeking technological advancements to enhance the consumer experience both in stores and online.
Walmart is investing billions of dollars in its e-commerce business and recently announced partnerships with logistics companies for the delivery of online grocery purchases.
Walmart's technology incubator, Store No. 8, acquired the virtual reality startup Spatialand in February to develop products for retail stores and websites.
By Philip George in Bengaluru