Startup founded by the same people behind 99 (a Brazilian ride-hailing app) accumulates 40 bicycle trips in São Paulo.
Yellow said that 70 percent of people who try the app become frequent users, and that peak usage times are in the morning, at lunchtime, and in the late afternoon.
(Reuters)- Yellow, a bike-sharing startup that doesn't rely on drop-off and pick-up stations, has accumulated more than 40 trips since starting operations earlier this month in the city of São Paulo, the company, created by the founders of the urban transportation app company 99, said on Friday.
During the same period, “some” of the startup’s 2 bicycles were stolen or suffered some type of vandalism, Yellow reported without revealing details about the incidents.
“These occurrences have been below what we expected in our planning. This means that nothing will change in our plans or operations,” said Eduardo Musa, co-founder and CEO of Yellow, who until the end of 2016 was CEO of the bicycle manufacturer Caloi, in a statement.
"This shows that we are on the right track and only increases the interest in putting an even greater number of bicycles to serve the growing public in São Paulo," he added.
Through the service launched in São Paulo on August 2nd, users can use an app to rent bicycles for 1 real every 15 minutes. Two of Yellow's founders, Ariel Lambrecht and Renato Freitas, created 99, which was sold to the Chinese company Didi Chuxing in January.
Yellow said that 70 percent of people who try the app become frequent users, and that peak usage times are in the morning, at lunchtime, and in the late afternoon.
By Taís Haupt