ShopSave, the Cashback & Coupons app, helps consumers save money.

This year, cashback and coupon apps are trending, and many people say they've actually made a lot of money this way, while many others don't believe this type of app can help you earn money. Today, the owner of an online store that has been operating for over 8 years and the mother of a 4-year-old child explains the principle behind this type of app and whether it's trustworthy.

1. Working model of these applications

There are many types of cashback and coupon apps. As an example, let's look at how ShopSave, a recently popular app, works. Why this app, for example? Because ShopSave is considered the newest model of a cashback and coupon platform and is growing rapidly. Furthermore, as an AliExpress merchant, your store also frequently cooperates with AliExpress alliance activities. ShopSave is an official AliExpress cooperation platform. 

Coupons and Cashback: While browsing products on AliExpress, simply copy the sharing link and open ShopSave to automatically find hidden coupons. You can also get cashback after placing an order (some products may not have cashback because the merchant did not participate in promotional activities at the time).

Commission: Share the product link with others; when the order is successfully placed, the customer who shared the link may receive a corresponding commission for that product.

Therefore, this type of Cashback and Coupon app is just a gateway to other shopping websites. They can be used to find hidden coupons and buy the same item for less. A certain percentage of the amount the consumer spent will be recorded in the app as cashback, plus a commission for sharing. It can be withdrawn periodically.

2. Coupons and Cashback

Many people suspect it's actually reliable. As she says, "yes, it is." It's good to be vigilant, but let's talk about why coupons and cashback activities exist first. Sellers are more astute than buyers; they'll never miss a deal. Let's first analyze why coupons exist. Now let's analyze why coupons exist first. Merchants usually spend a portion of their money on promotions, such as advertising displays and coupons and cashback as we're discussing now. This way they attract more people to buy the products, obtain small but fast-turnover profits, and compete with other merchants. But why don't they just put the coupons on the shopping page? Because this will allow everyone who buys the item to definitely receive a coupon before buying it. Merchants don't want to reduce the profits they should obtain. So, why are the coupons hidden? Because merchants need a more professional platform to advertise and use coupons to attract customers who want to place orders. This means placing the coupons in the best possible way.

Regarding cashback, merchants, to increase their appeal, often make concessions and offer a hidden fee as a commission for their promotion, without the buyers knowing. For example, if a user buys a product through ShopSave, ShopSave will share most of this hidden fee with the user. This allows consumers to obtain more benefits, in addition to increasing user activity and engagement with the app. This is called cashback.

2. How does it help you make money?

Understanding why merchants send coupons and cashback should make it clear that saving money on this app is real. How about earning some money?

If a customer shares the product link with others, they are advertising to merchants. These merchants then pay the customer a promotional fee as a commission. This advertising is better than other types of ads and less expensive; therefore, merchants are more willing to conduct cashback activities and send coupons. For a particular store, participating in a discount activity almost every month is a good idea. Some people might ask, "Isn't it less profitable to advertise so much?" As mentioned before, "you get small profits but with rapid turnover." The more sales a merchant makes, the higher their store's ranking will be, and the more they will sell in the future! Furthermore, when a product is selling well, the high ranking of these promotional activities may be interrupted. The point is, advertising is never permanent. If there is no advertising activity, the store may gradually be forgotten. And with many similar stores, relentless advertising is a way to attract customers. In the age of the internet, traffic is king, and so it is with the e-commerce industry. If there is more traffic, the business can be infallible.

If cashback is just a gimmick, merchants will lose credibility in the market. If they lose customers, there's no need to run coupons and cashback activities. Because it's a win-win strategy, it will become an ancillary industry to e-commerce within a few years. The global economy is moving towards information technology. In the future, the e-commerce sector will be an increasingly large part of the market, and there is a huge future for cashback apps.

Today's market is mixed; consumers should choose an official cashback platform, which will allow them to earn more securely.