Racism: Black rapper barred from his own brand's event at SPFW (São Paulo Fashion Week).
Rapper Fióti, who runs the Lab Fantasma brand with his brother Emicida, reported: “Being black means being barred by event security even when it’s your own brand and you have a wristband”; the rapper was barred by one of the security guards at São Paulo Fashion Week on Tuesday night (29).
Forum Magazine - Rapper Evandro Fióti, owner of the Lab Fantasma brand, along with his brother Emicida, reported on Facebook, on Tuesday night (29), an episode of discrimination that he allegedly suffered in Sao Paulo Fashion Week, an event where your brand is one of the biggest highlights.
“Being Black means being barred by security at an event, even when it’s your own brand and you’re wearing a wristband,” he wrote, just hours after his brand’s fashion show, which was one of the main and most anticipated of the week.
The case is particularly noteworthy because Lab Fantasma is one of the most inclusive brands at the event and the one that most strongly upholds and practices diversity and combats prejudice. On the catwalk, there were many Black models and models considered "outside the fashion standards," such as MC Carol and rapper Drik Barbosa, who opened the show. Historically, the brand is still primarily based on African culture.
Shortly before the Lab Fantasma fashion show, another incident embarrassed those present. Caito Maia, owner of Chilli Beans and sponsor of the event, gave a speech about his career and used the following phrase: "I have a dark past."