TBC innovates with real-time news on Instagram.
Soon, viewers in Goiânia who follow Nova TBC's official profiles will experience a new communication style from the station on social media. Using internet-focused language, Nova TBC online will strengthen the relationship between news and internet users. Meeting the demands of new media, the project aims to provide an alternative source of information. In addition to posts (photos and videos) on the timeline, Nova TBC online is also preparing a special format for IGTV, Instagram's vertical video channel.
Goiás 247 - Soon, viewers in Goiás who follow Nova TBC's official profiles will experience a new communication style from the station for social media. Using language geared towards the internet, Nova TBC online will strengthen the relationship between news outlets and online viewers.
Responding to the demands of new media, the project seeks to provide an alternative source of information. In addition to posts (photos and videos) on the timeline, Nova TBC online is also preparing a special format for IGTV, Instagram's vertical video channel.
The expectation is that viewers will receive the information quickly, clearly, and in an informal style. This approach follows the TV station's new editorial line, which has been presented in recent months. The news comes a week after the station announced it will build the largest television news set in the state.