Judaism reinforces O Boticário's interest in Bahia.
In addition to the potential for job and income generation, Governor Jaques Wagner (PT) was reportedly attracted by a unique factor in bringing O Boticário to Bahia: the owner of the perfume company, Miguel Krigsner, is also Jewish; Wagner visited the perfume factory in Curitiba yesterday and took the opportunity to visit the Holocaust Museum.
Bahia 247
Sources from 247 in Paraná have information that, in addition to the potential for job and income generation, Governor Jaques Wagner (PT) was attracted by a unique factor in bringing O Boticário to Bahia. The owner of the perfume company, Miguel Krigsner, is also Jewish, just like him.
Jaques Wagner's parents, José and Paulina, fled Poland in the 1940s and took refuge in Brazil, in Rio de Janeiro, where he was born. His parents were persecuted by Nazism after the occupation by Adolf Hitler's Germany. Wagner is Jewish and maintains his religious traditions.
Wagner went to Curitiba yesterday to visit the Holocaust Museum and the facilities of the O Boticário factory. "I am in Paraná to seek investments for our state. Bahia is a large state that has much to learn from Paraná," said the governor of Bahia.
O Boticário will establish itself in Camaçari and is investing R$ 535 million in the construction of a factory and a distribution center. The Bahia unit will be O Boticário's largest in Brazil and will serve the entire Northeast and part of the Southeast.