abeLLha incubator enhances the work of new startups.

São Paulo, October 2017 With the goal of helping new startups to maximize their activities, the incubator abeLLha[Company Name], has become a benchmark for entrepreneurs at the beginning of their journey, with its methodology specializing in leveraging early-stage businesses. Focused on generating new opportunities for societal improvement, the company supports projects focused on education, minority inclusion, income growth, basic sanitation, health, mobility, and the environment, based on the UN Sustainable Development Goals (SDGs) that should be implemented by all countries worldwide by 2030.

The incubator assists in the development and solutions of real problems for micro-enterprises with strong business models, as well as being the solution for those seeking improvement. Through continuous monitoring and access to a network of professional mentors with extensive market experience, abeLLha has two approaches: incubation for entrepreneurs, through bi-weekly monitoring focused on building and evolving the details of strategy, financial planning, product, operations, sales, marketing, and communication; and projects focused on internal innovation in companies, where the incubation methodology is applied to scale ideas and innovations that need to be matured until they are integrated into the core business and generate a direct impact on the business.

Furthermore, abeLLha has its own tools that support the development of these businesses. GoodPeople, an app that connects people with complementary talents so that entrepreneurs can find people to assist them in their projects, and the Honeycomb platform, a strategic management tool that creates a transparent and results-focused environment, without forgetting about people.

The incubator's selection process is primarily based on the initial value proposition that the startup brings to solving societal problems, the potential impact of growth and scalability, and, most importantly, the focus and values ​​of the team. "We want to find projects that generate large-scale impact and solve a recurring problem in society. We understand that everyone can be decisive in the change they want to see in the world and that we can do good and profit from it as well," explains Ana Julia Ghirello, founder of abeLLha.

Founded in January 2016, abeLLha has already incubated more than 20 projects. 13% of the companies have gained initial market traction and are moving towards sustainable business models, making a difference in the lives of thousands of Brazilians. The selection process for 2018 begins on September 4th and runs until October 16th. For more information, visit: www.abeLLha.co

About abeLLha

Founded by Ana Julia Ghirello, former COO of OLX, the social impact business incubator abeLLha began operating in January 2016. Headquartered in Santa Teresa, Rio de Janeiro, and with an office in São Paulo, abeLLha has become a benchmark for entrepreneurs at the beginning of their journey, with its methodology specializing in boosting early-stage businesses. Since its launch, it has been responsible for boosting more than 20 projects, 13% of which have become companies that are responsible for impacting the lives of thousands of Brazilians.