Haddad begins campaign in Salvador and 'blends' his image with Lula's.
The trip of former mayor Fernando Haddad, vice-presidential candidate on former president Lula's ticket, to Salvador marked not only the beginning of the PT's campaign in the Northeast, but also the start of recordings for the electoral program; the program, which will be broadcast from the 31st, is branded "Lula is Haddad," aiming to establish in the voter's mind the image that the former mayor and former minister is Lula's candidate for the October election, should he be unable to participate in the race.
Bahia 247 - The trip of former mayor Fernando Haddad, vice-presidential candidate on former president Luiz Inácio Lula da Silva's ticket, to Salvador marked not only the beginning of the PT's campaign in the Northeast, but also the start of recordings for the party's electoral program that will be presented to voters. The program, which will be broadcast starting on the 31st – when the radio and television election broadcasts begin – is branded "Lula is Haddad," aiming to establish in the voter's mind the image that the former mayor and former minister is Lula's candidate for the October election.
Currently, the brand in use, "Lula and Haddad," aims to link the two to being together in the presidential race. Given the possibility of Lula being declared ineligible, which would lead to Haddad becoming the presidential candidate, the idea is to show that "Lula is Haddad." This transition will be carried out through jingles and campaign materials.
The merging of Lula and Haddad's images began this Tuesday (21), when a video was released on Lula's official page showing the overlay of scenes of the candidates with excerpts from speeches by the former president. "The powerful can kill one, two or three roses, but they will never be able to stop the arrival of spring," Lula says in one of the selected excerpts.
The segments in which Lula appears are complemented by comments and speeches from Haddad emphasizing that he is the candidate supported by the former president. "We are Lula. We are millions of Lulas," Haddad states. "Together we will make Brazil happy again," he adds.
After fulfilling his agenda in Salvador, Haddad will visit other states in the Northeast, where Lula and the PT's electoral base is exceptionally strong. Scheduled visits include Sergipe, Rio Grande do Norte, Paraíba, and Maranhão. Pernambuco and Ceará, where there are internal disagreements and disputes with allies, will not be visited at this initial stage.