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Business leaders discuss selling products during the World Cup.

The fifth edition of a chat organized by Sebrae will address business opportunities in arenas, collaborative marketing centers, and the sale of handicrafts in shopping malls.

The fifth edition of a chat organized by Sebrae will address business opportunities in arenas, collaborative marketing centers, and the sale of handicrafts in shopping malls (Photo: Gisele Federicce)

World Cup Portal Since April, Sebrae has been holding a series of virtual events called Papo de Negócios Sebrae 2014, which is now in its fifth edition. The virtual chat, which takes place from October 25th to November 1st, will discuss the theme "How to sell your product at the 2014 FIFA World Cup".

Business owners will be able to learn, through videos recorded by the guests, about business opportunities in the World Cup arenas and collaborative marketing centers, as well as find out more about how to sell handcrafted products in shopping malls.

Until the last day of the event, internet users can submit questions to the guests participating in the event, in a kind of group interview. The questions most voted on by internet users are answered and posted on the event's blog. To participate, those interested can access the website http://papodenegociosebrae2014.wordpress.com and submit questions.

In this edition, the virtual meeting features the participation of Cesco Miglionico and Adriano Capra, from the company Convivas, who will discuss business opportunities in the World Cup arenas. Bárbara Wagner, a consultant from Sebrae, will talk about the Collaborative Marketing Center.

Denise Trevellin Forini, from the Collective Service Unit for Commerce at Sebrae, will show internet users how to sell handcrafted products in shopping malls through the Brasil Original project, launched by the institution at the end of last year, which aims to give visibility to the country's handicrafts at sporting events in the coming years, such as the World Cup and the 2016 Olympic Games.

Source: Sebrae