Tips for creating engaging content that gets views on social media.
With the quarantine we're experiencing and the increased time spent at home, it's normal for personal projects or business ideas to start taking shape. And today, both YouTube and social media are a necessity: they represent one of the main ways to consume content of all kinds currently.
Entering this world of relevant original content isn't as easy as it might seem. Sure, anyone can make a low-quality cell phone video and post it (and eventually get seen), but the difference between a meme that makes you laugh for 10 seconds and a relevant video that stays in the cultural baggage of the viewer is enormous.
Next, we'll talk about how to make a relevant video for the internet, but not only that: we'll mainly see how to make your video get seen.
Form and editing
If the content is the delicious meal, the way it's presented is the clean and attractive dish on which it's served – never underestimate that. Often, the difference between a video viewed by many and a forgotten post is precisely how it's presented to the audience.
In the case of videos, once the content and how it will be presented have been decided, it's essential to learn as much as possible about editing. People who create content online don't just do Instagram Lives, so learning how to cut, join parts, adjust audio, and generally make your video fluid and easy to watch is absolutely essential for anyone who wants to be seen.
There are many ways to edit videos and countless tools for doing so. Search for... video editor for PC And learn how to do it in practice – there's no better way to develop the necessary skills and get the job done more and more easily.
What type of content is relevant?
We say that YouTube and social media are nearing 20 years old, and this serves to illustrate a simple point: in a globally connected network, it's easy to see that virtually any topic has already been and/or is being explored.
This doesn't mean, by any means, that there's no room for innovation. The point is: even if what you want to do already exists, the tactic is to do it differently and, preferably, better than what's already available. Therefore, the first thing to do to gain relevance is to analyze what others are doing to get an idea of what works and what doesn't.
An interesting idea is to specialize in some way. Of course, there are general content channels, but that in itself is already a specialization, isn't it? What matters, in this case, is content that is always relevant or that somehow builds audience loyalty. In fact, creating something that makes people come back to watch is half the battle. achieve success on YouTube and social media..
To be seen
While the temptation to simply upload the video and hope it shows up for people is strong, that's the wrong approach. To gain relevance in Google indexing and social media algorithms, you need to understand at least a little about how it all works.
The first secret is to get your video to the right target audience. If you're talking, say, about family farming and its importance, it's unlikely that a 15-year-old whose interests are games and reality shows, for example, will click to watch.
There are ways to prevent this and ensure your material reaches the right people, and one way to do this is through sponsored posts, which can be targeted using a series of filters. Alternatively, you can present your video to people interested in the topic, whether in Facebook groups or even to friends, family, and acquaintances.
More general tips are also important. The first of all is to use words that people search for on the internet when they want to know about the subject, the famous keywords. Another tactic is to use each network's own platform for uploading. For example, a video inserted directly into Facebook will get much more exposure than a YouTube link placed there.
Remember these tips, know how to choose what to talk about and how to talk about it, and with a well-produced and edited video, you have everything you need to successfully spread content on social media.