Crisis: Retailers sell home appliances with 80% discounts.
The economic crisis, deepened by the parliamentary coup that brought Michel Temer to power, is driving businesses in Bahia to despair; even a sale of home appliances and electronics in Salvador, with 80% discounts, has not yielded results; the sector has suffered a 9% drop in sales compared to the same period in 2015.
Bahia 247 – The drop in retail sales throughout 2016 and the disappointing sales figures during the end-of-year period are leading the sector in Bahia to adopt a drastic measure to get rid of inventory: the liquidation of durable goods, such as home appliances and electronics.
The goal is to try to get consumers, who are hesitant and restrained in their spending, to open their wallets and buy products with discounts of up to 80%. According to the Retailers' Union of the City of Salvador, this Timeless Sale is motivated by a 9% drop in sales compared to the same period in 2015.
To the delight of some, especially teenagers, the current sale also offers cell phones, tablets, and smartphones for all tastes and budgets.
However, the deepening economic and political crisis following the parliamentary coup that brought Michel Temer to power means that consumers don't seem at all enthusiastic. Business in the city's stores is extremely slow.