Northeastern clubs shine in Cannes.
Advertising campaigns for Vitória (BA) and Sport (PE) received critical acclaim and were recognized at the world's most prestigious advertising award.
Brazilian football received special recognition at the Cannes International Festival of Creativity (France) this year. Two advertising campaigns created for Vitória (BA) and Sport (PE) received critical acclaim and were awarded prizes at the world's most prestigious advertising awards.
Sports
The campaign "For Sport, everything. Even after death," developed by Ogilvy & Mather, aimed to increase donations to the Pernambuco Transplant Center. The campaign was a success among Sport fans, who jokingly said how great it would be if "the red-and-black organs," after death, continued to live on in other people. In the end, the Center reported a 50% increase in the number of declared donors.
The awards were given in the following categories: Grand Prix: 3 Gold Lions (2 in Promotions and 1 in Public Relations); in Direct Marketing, it won 1 silver and 1 bronze.
Remember the campaign:
Victory
Created by the agency Leo Burnett Tailor Made, the campaign "My Blood is Red and Black" won 1 Gold Lion and 1 Silver Lion, both in the Direct category. It also won 1 Silver Lion in Public Relations.
Regarding the campaign: the Bahia club accepted the advertising agency's idea and removed the red stripes from its uniform, thus making the shirt black and white. Throughout the campaign, with an increase in blood donations, the shirt gradually returned to being red and black.
It's great to see Brazilian football not only winning advertising awards, but also practicing social marketing. Football can indeed be an environment that promotes awareness and citizenship.