Campaign featuring Tony Ramos earns JBS R$ 300 million.
Advertising boosted meat consumption, resulting in a 20% increase in the group's sales and a 5% increase in prices; the advertisements featuring the famous actor (who received a modest fee of R$ 3 million) will run until December, and a new round of commercials begins on the 29th, according to columnist Felipe Patury of Época magazine.
Goiás247_ The R$3 million fee paid to the Brazilian actor Tony Ramos to star in the Friboi brand's advertising campaign proved to be a great investment for the JBS group. Information from columnist Felipe Patury (of Época magazine) indicates that Friboi's sales in the national market have increased by 20% since the advertisement featuring Tony Ramos began airing.
As demand for meat increased, the Friboi Group raised prices by 5%, and in five months profits grew by R$ 300 million – 100 times more than the amount paid to Tony Ramos.
The campaigns featuring the actor will run until December of this year, and a new round of commercials will begin on the 29th of this month.
In an interview with Época magazine columnist Joesley Batista, the president of the J&F holding company said that the next stage of the advertising campaigns is to show that the brand is on everyone's lips. Apparently, the now-famous phrase "Is the meat Friboi?", exclaimed by Tony in the commercials, has truly won over consumers.