Bahiatursa promotes Bahia in Philadelphia.

Bahia 247 - To strengthen the image of the state as a destination rich in attractions with the trade in Philadelphia, Pennsylvania (USA), bringing information to around 100 travel agents about the 13 tourist zones of Bahia. This is one of the objectives of Bahiatursa when participating in the Bahia Week Festival 2017, which takes place from this Tuesday (10) to the 14th in the North American city.

According to the agency, Bahiatursa also intends to encourage the sale of travel packages, generate spontaneous and favorable social media coverage for Bahia, and increase economic activity and direct and indirect jobs with the growth in tourism demand. "We will give an institutional presentation to showcase the state's main attractions, providing information on tourism segments, itineraries, and products in Bahia," says Superintendent Diogo Medrado.

According to the Director of Promotions, Regina Ahmed, "participation in the event should also create a space for interaction in an environment where travel agents and members of the press are immersed in sales information about the destination." "It will be a good opportunity to promote the destination and its products to a specific and select audience, through an event held by a reputable entity in the market," adds Diogo Medrado.

By participating in the Bahia Week Festival, Bahiatursa will fulfill one of its fundamental roles: promoting and publicizing its diverse tourist destinations and attractions in the main source of foreign tourists, prospecting new contacts and partnerships, and increasing the visibility of our products and segments in these countries.