The hottest professions

From Infomoney The main challenge for companies this year is to adjust and improve the operational efficiency of their businesses. This automatically has a direct impact on the hiring of new professionals.

Positions considered strategic for companies are expected to see an average increase of 30% in the first three months of the year compared to the same period of the previous year, according to a survey conducted by the recruitment firm Page Personnel.

The demand for big data analysts, for example, has increased by as much as 50%. Data reveals that three out of four companies are on their way to starting operations in Big Data, and there is a difficulty in finding qualified professionals.

According to the company's director, Ricardo Haag, reflecting the country's current economic climate, the job market is also undergoing organizational adjustments to improve productivity, and as a result, positions related to operational efficiency are becoming increasingly important.
There is greater demand at this time. "Companies need to improve their profitability, and this is directly reflected in the hiring for more strategic positions," he says.

Below are the nine listed professions and factors contributing to the increased demand:

1- HR Analyst/Coordinator
Areas of expertise: HR
Percentage increase: 40%
What they do: This professional is responsible for all aspects of the company's personnel administration, such as payroll, annual charges, benefits, labor relations, hiring and firing, as well as terminations and other administrative activities. It's an important position for answering employee questions about pay stubs, payments, and benefits, functioning as internal customer service.
Reasons for the increase: there is a noticeable shift in the expected profile of this professional, who for many years occupied a more technical-administrative position. Companies have begun to place greater importance on professionals with a greater capacity for communication with other areas of the company and strategic influence. Behavioral skills have become highly relevant, especially in cases of team management, payroll processes, and employee relations.

2- Trade Marketing Analyst
Areas of expertise: Sales and Marketing
Percentage increase: 30%
What they do: This professional is responsible for promoting the brand at points of sale through campaigns, displaying the company's products, negotiating combo deals with retailers, and analyzing sales. This area partners with the sales department; while the sales department is responsible for sell-in (selling products to retailers), the trade department is responsible for sell-out (selling to the end consumer from retailers).
Reasons for the increase: 2014 was a difficult year for retail and industry in general. It is common to see an investment movement in the area that has the greatest influence on direct sales to the consumer. With this, industries seek to influence the sale of their products more precisely and promote campaigns that attract more consumers.

3- Mobile developer
Areas of expertise: Agencies, Startups
Percentage increase: 40%
What they do: smartphone app development
Reasons for the increase: the growing demand for this platform reflects the demand for professionals specialized in the subject. It is estimated that around US$38 billion will be invested in applications this year, which increases the demand for qualified professionals in this area.

4- Hunter IT Sales Executive
Areas of expertise: Sales to the IT (software) and digital media/web and mobile (cell phone) markets.
Percentage increase: 20%
What it does: sells software that provides business solutions to the market and sells applications and online advertising (via internet and mobile).
Reasons for the increase: there is a market recovery for software, especially those directly linked to operational improvement and
Cost reduction. Regarding apps and online advertising, the trend is positive as this type of channel is gaining more and more users.

5- Big Data Analyst
Areas of expertise: IT (Banks, airlines, telephone operators, online search services and retail chains)
Percentage increase: 50%
What it does: processing large volumes of data; data analysis; report generation; interaction with data warehouses and databases;
Reasons for the increase: Big Data is increasingly being used by Brazilian companies as a way to better understand customers, explore internal data, and build a reliable database. Research indicates that three out of four companies are on their way to starting their operations in Big Data. However, the biggest challenge remains finding qualified professionals to fill the positions.

6- Process Engineer
Areas of expertise: Industry
Percentage increase: 30%
What it does: focuses on process improvements within companies, analyzing productivity indicators related to people, production lines, and cost reduction.
Reasons for the increase: the constant pursuit of process improvement and productivity efficiency by companies, even more evident during times of economic instability, has made the process engineer an important asset to companies.

7- Logistics Specialist
Areas of expertise: retail, industry, or services.
Percentage increase: 40%
What they do: Professional focused on logistics networks. Focused on distribution, network studies and analysis, process improvement, and route optimization. Oriented towards reducing logistics costs, optimizing processes, and improving service.
Reasons for the increase: companies have been seeking to reduce costs and improve all processes. The logistics area can often account for up to 50% of a company's costs, and this reduction can significantly alter the company's profit margin and final cost.

8- Financial planning analyst
Areas of expertise: industry and commerce
Percentage increase: 20%
What they do: Their main responsibility is the budgeting process, monitoring company results, and analyzing business performance. They are responsible for studying the economic scenario, carrying out the company's budget planning, and monitoring and controlling the results achieved.
Reasons for the increase: the difficulties in achieving precision in the economic landscape, coupled with companies' challenges in predicting their results, contribute to this professional remaining in high demand in the market. The need for controls, indicators, and information is becoming increasingly important for decision-makers, making the work of this professional even more relevant.

9- Accounting Analyst
Areas of expertise: Professional responsible for the company's accounting routines.
Percentage increase: 10%
Job responsibilities: Responsible for classifications, reconciliations, tax calculations, filing of ancillary tax obligations, analysis and preparation of balance sheets, and production of reports for the parent company.
Reasons for the increase: it continues to be one of the most sought-after positions, mainly due to the low qualification of professionals, lack of fluency in a second language, and the "maturation" phase of the field, which has become increasingly strategic in recent years and offers more inflated salaries to attract good professionals.