Sebrae updates five free digital marketing courses for small businesses.
Online training programs offer practical content, e-books, and digital certificates, helping entrepreneurs strengthen their presence in the digital environment.
247 - With the goal of supporting entrepreneurs in expanding their businesses in the online environment, Sebrae announced the updating of five free Digital Marketing courses on its distance learning platform. The information was released by Sebrae Nacional itself, which highlighted the importance of keeping the content aligned with the trends and needs of small businesses.
Among the courses that received improvements are Digital Marketing for your company: first steps; Digital Marketing and Social Media; Digital Marketing for your company: sales team; Digital Marketing: strategies and practices to win customers; is Analysis of results in Digital MarketingAll courses are available for immediate start and offer a free digital certificate upon completion.
According to Juliete Alves, Solutions Management Analyst at Sebrae Nacional and responsible for developing the training programs, the updates have brought more modernity and facilitated access to the content. “The content has been updated and contextualized to the reality of small businesses. The media is also more modern and visually appealing. The courses are adapted to all screen sizes and offer smoother vertical navigation,” she stated.
The analyst emphasizes that keeping up with digital transformations is essential for entrepreneurs' competitiveness. "They will be able to use the most current and effective tools to promote their business and remain competitive online, which allows for greater reach, cost optimization, and access to different markets," Juliete added.
The courses are short, ranging from 7 to 10 hours, and are designed for individual micro-entrepreneurs (MEI), micro-enterprises (ME), small businesses (EPP), and aspiring entrepreneurs. In addition to online classes, each course provides support resources such as practical activities, checklists, templates, action plans, and e-books for reference.
There are no prerequisites for registration. Simply register on the Sebrae Portal and choose the desired course. Those who complete all modules will receive a digital certificate with authenticity verification, free of charge.
The demand for digital training from Sebrae has been significant. In 2024 alone, more than 2,9 million enrollments were registered in the institution's online courses. Currently, the platform offers more than 400 free learning options, organized into tracks and different management themes. In the Marketing area, there are more than 20 courses available.
The five newly revised courses cover everything from the basics of Digital Marketing to more advanced strategies such as automation, artificial intelligence, growth hacking, and metrics analysis. Therefore, entrepreneurs at different stages can find suitable training to strengthen their business's digital presence.