Learn how to avoid 4 common mistakes that can lead your company to bankruptcy.

247 - Maintaining a healthy business goes beyond good ideas and dedication. Many entrepreneurs make management mistakes that, if not corrected in time, can compromise the sustainability of the business and, in extreme cases, lead to bankruptcy. In an exclusive interview, accountant Claudionei Santa Lucia, from CSL Assessoria Contábil, points out the four most common errors in financial management and reinforces the need for efficient planning to guarantee the longevity of companies.  

One of the main challenges faced by entrepreneurs is the lack of financial planningAccording to Santa Lucia, the lack of proper control is one of the factors that most contributes to the premature closure of businesses. "Many entrepreneurs don't separate their personal and business finances and don't closely monitor costs, which can lead to lack of control and debt," he explains. The expert emphasizes that mixing the owner's accounts with those of the company violates the principle of the entity, stipulated in Article 4 of CFC Resolution No. 750-93 – revoked in 2016, but still relevant. To avoid this mistake, he recommends creating a well-structured cash flow and detailed recording of all income and expenses.  

Another common misconception is... incorrect pricing of products or servicesMany business owners miscalculate their selling price, either due to a lack of market knowledge, failure to consider all costs involved, or an attempt to compete solely on price. "Selling a lot doesn't always mean making a profit. If the price doesn't cover costs and still generate a profit margin, the company may be operating at a loss without realizing it," warns Santa Lucia. He advises that price calculations should take into account fixed and variable costs, competition, and the value perceived by the customer.  

A lack of control over tax obligations This is also a serious problem. Neglecting taxes and duties can result in heavy fines and even make the business unviable. "Many business owners are unaware of the available tax regimes and end up paying more taxes than they should or failing to meet their obligations, which can lead to severe penalties," explains the accountant. To avoid unpleasant surprises, he recommends proper tax planning, ensuring that the company is always in compliance with the law.  

Finally, the absence of a growth strategy This can lead to stagnation and loss of competitiveness. "Businesses that do not adapt to market changes risk losing market share and customers," says Santa Lucia. According to him, the key to success lies in the constant pursuit of innovation, a deep understanding of the target audience, and investment in strategies that allow for the expansion of operations.  

According to the expert, efficient management is the fundamental pillar for avoiding these errors and ensuring the longevity of the company. "A financially well-structured company has a better chance of remaining competitive and growing sustainably. The support of an accountant can be decisive in this process," he concludes.