The self-service market is growing and generating billions with technological solutions.

247 - Automation and technological integration have been gaining ground in the service sector in recent years, driven by the pursuit of efficiency and cost reduction. According to the Global Self Service Technology Market Size, Forecast 2023-2033 report, the self-service technology market is expected to register a Compound Annual Growth Rate (CAGR) of 8,3% until 2033, when it will reach an estimated value of US$ 80,4 billion. This growth reflects the demand for solutions that offer speed and convenience to the consumer.

In Brazil, Lavô, the country's largest self-service laundry chain, has invested heavily in improving its digital platform and offering a smoother user experience. The company allocated nearly R$2 million in 2024 to system improvements, seeking greater efficiency and scalability.

"Since the implementation of the kiosks in 2022, the integrated payment system has proven to be very effective due to its ease of use, and as a result, we have seen a decrease in technical problems. The service has become more intuitive, as the customer chooses the desired options and, at the end, is directed to the payment," explains Angelo Donaton, CEO of Lavô. According to him, the new format also allows the user to pay only once for multiple washes on the same day, a feature that was not previously available.

Founded in 2018 and operating as a franchise since 2020, Lavô has already surpassed 600 units in Brazil. With the goal of democratizing access to laundry services, the network operates without employees and can be managed remotely through an online system. This model reduces operational costs and increases accessibility for entrepreneurs and customers.

The advancement of technology in the self-service sector continues as a global trend, and companies that invest in innovation and process optimization should continue to gain market share.