The start of the school year heats up the school supplies market.
Bookstores in Curitiba are reporting an increase in customer traffic and are focusing on variety, planning, and prices to cater to families at the start of the school year.
247 - With the start of the school year, the back-to-school period is becoming one of the most important for the stationery and bookstore retail sector. At Shopping São José, this trend is already noticeable: Livrarias Curitiba has been registering an increase in customer traffic seeking school supplies, books, and study aids, boosting activity in the mall.
The information was released by Shopping São José, which highlights the recovery in consumption and the reorganization of families as key factors in the sector's performance at the beginning of the year. Traditionally, the return to school represents one of the main sales peaks for the segment, especially due to the purchase of complete school supply lists.
The expectation for this season is for a positive result, reflecting consumers' advance planning and concern for making more informed choices. Notebooks, backpacks, pencil cases, pencils, pens, planners, and supplementary reading books are among the most sought-after items on the shelves, reflecting the demand for essential products for daily school life.
According to Marília Zeck, manager of the Livrarias Curitiba bookstore at Shopping São José, consumer behavior has been changing in recent years. "Today, many customers arrive more informed, with a finalized list, but still open to suggestions, especially when they find functional, durable products or products that make their school day easier," she says.
Besides practicality, budget control remains a central concern for families. Marília emphasizes that purchasing strategy can make a difference throughout the school year. “Prioritize quality and versatility. Choosing more durable materials avoids replacements throughout the year, and comparing prices and taking advantage of options that meet more than one need is also important,” she advises.
The impact of the back-to-school season isn't limited to bookstores and stationery shops, but extends throughout the entire shopping mall. According to Vinício Garcia, marketing manager of Shopping São José, several stores are preparing to meet the seasonal demand with an expanded product mix and promotional campaigns. “This is a period when many stores prepare with an expanded product mix and special promotions to make life easier for families, including Anjuss, Le Postiche, Livrarias Curitiba, and Xangai. Our goal is to offer convenience, variety, and good opportunities for those who want to take care of everything in one place,” he emphasizes.
With a combination of diverse offerings, consumer planning, and retail business strategies, the back-to-school season reaffirms its role as one of the most important moments on the calendar for the sector and for the economic dynamics of Shopping São José.