Retail companies resume expansion, but experts warn of legal risks.
With a more favorable economic scenario, growth requires planning, a solid structure, and attention to compliance to avoid future problems.
247 - The Brazilian retail sector is beginning to glimpse a new growth cycle. The gradual drop in the Selic rate, inflation under greater control, and the first signs of a recovery in consumption are creating an environment of cautious optimism for business owners. However, according to lawyer Daniela Correa, a specialist in Business Law with a focus on retail, this moment demands more strategy than enthusiasm.
“It’s natural for business owners to see opportunities in this new scenario, but disorganized growth and hasty decisions can ruin everything. Expansion requires legal planning, a governance structure, and attention to compliance,” warns Daniela.
According to the National Confederation of Commerce (CNC), the business confidence index for the retail sector rose slightly, reflecting a more positive outlook for the second half of the year. Lower interest rates are expanding access to credit, while consumers are gradually returning to shopping. Nevertheless, challenges persist: the tax environment remains complex, bureaucracy weighs on operations, and profit margins remain tight.
In this context, Daniela Correa draws attention to three fundamental pillars that should guide the growth of companies:
1. Expansion with responsibility
Before investing in new units or digital channels, it is essential to reassess contracts, mitigate regulatory risks, and carefully map the supply chain. "Growing without structure is one of the most common mistakes. It's necessary to evaluate whether the business model is prepared to support expansion," says the lawyer.
2. Compliance and governance as pillars
Expansion, in addition to opportunities, also brings more exposure and legal complexity. “Companies that intend to grow should invest in compliance policies and good governance practices. This protects the brand, avoids litigation, and improves market perception,” explains Daniela.
3. New consumer profile
Even with the economic improvement, consumer behavior has changed. Consumers are more cautious, demanding, and digitally savvy. "Companies that neglect the customer journey and experience may lose ground, even in a recovery scenario," he emphasizes.
Daniela Correa emphasizes that healthy growth requires a balance between boldness and prudence. "The recovery is happening, but we are still in a sensitive environment. Those who grow with planning and a sound legal structure will have a competitive advantage. Those who fail to prepare may turn opportunity into a problem."
With promising prospects, the retail sector has the chance to reposition itself — but success will depend on companies' ability to combine ambition with responsibility.