Research indicates that a leader's behavior determines whether a company will grow or stagnate.

247 - A survey by the consulting firm The Bakery reveals that 64% of Brazilian entrepreneurs are unable to dedicate time to planning, leading them to run their businesses reactively, focused only on resolving immediate crises. The absence of strategy and long-term vision causes leadership failures to turn into team problems—and subsequently compromise the performance of the entire operation.

The data reinforces a global diagnosis of the role of leadership in organizations. According to the report "Company Culture Stats That Matter in 2025," 80% of employees point to the behavior of leaders as the factor that most influences company culture. Meanwhile, 92% of executives recognize that a strong culture is crucial for the success and sustainability of the business.

For Thiago Oliveira, CEO of the Saygo holding company, organizational culture is a direct reflection of the leader. “The lack of routine, clarity, and method on the part of the founders is today one of the biggest obstacles to growth. The company is a reflection of its owner. As long as the leader doesn't change, nothing truly changes. Lack of focus and poor communication are the main brakes on evolution,” he states.

Oliveira distinguishes between the act of commanding and the true role of leading. “The team doesn't follow speeches, it follows behavior. Commanding is giving orders; leading is building clarity, coherence, and setting an example. The greatest risk lies in companies that grow in revenue but don't evolve in management. It's like putting fuel in an out-of-tune car: it will run, but it will break down,” he warns.

Based on this understanding, the executive developed an artificial intelligence platform focused on leader analysis, which is in its final testing phase. The system uses machine learning to observe the behavior of the manager and their team, offering routine suggestions, meeting automation, and reinforcement of healthy habits. "Our goal is to transform motivation into method and method into culture," explains Oliveira.

According to him, many entrepreneurs try to change processes or teams before looking at themselves. "Only those who have a method and know themselves as leaders grow consistently. The rest is empty talk," he summarizes.

How to identify if a leader's behavior is hindering the company.

1. Lack of a clear routine
When a business owner only acts to put out fires and doesn't dedicate time to planning, the operation tends to repeat the same mistakes.

2. Truncated communication
Teams that don't understand priorities or receive conflicting messages work with lower productivity and engagement.

3. Excessive centralization
Managers who don't delegate end up overburdened and hinder the team's development, creating dependency and slowing down decision-making.

4. Decisions without data
Decisions based solely on intuition increase the risk of errors and reduce the predictability of the business.

5. Growth without management
When revenue increases, but there are no clear methods or indicators, the business becomes vulnerable to disruptions and loss of efficiency.