The Hering Kids chain is expected to be implemented in 2012.
The company president says he is excited about the first stores in the pilot project, in São Paulo.
247 - Hering should begin implementing its children's clothing network, Hering Kids, starting in 2012, the company's president, Fábio Hering, indicated this Friday during a teleconference about the third-quarter results.
According to the executive, Hering is "excited" about the pilot project, which began in late 2010 with two stores located in São Paulo. A third unit is expected to open in the coming days, also in the city of São Paulo.
"These experiences are confirming a very large potential to be explored through this network," commented Hering. "We are building the decision, but it's in the final stages. We will announce it very soon," he emphasized.